我国体育赛事传播研究现状、热点与发展趋势——基于CiteSpace的可视化分析  

Current Status,Hot Topics,and Development Trends of Sports Event Communication Research in China——A Visualization Analysis Using CiteSpace

作　　者：江秋锌 江亮 邓水坚 岑锦媚 Jiang Qiuxin;Jiang Liang;Deng Shuijian;Cen Jinmei(School of Physical Education&Sports Science,Hengyang Normal University,Hengyang 421002,China;不详)

机构地区：[1]衡阳师范学院体育科学学院,湖南衡阳421002 [2]贺州学院马克思主义学院,广西贺州542899

出　　处：《体育科技文献通报》2024年第11期140-144,共5页Bulletin of Sport Science & Technology

基　　金：2022年湖南省教育厅青年课题(项目编号:22B0720);2022年湖南省社会科学规划项目(项目编号:22YBA190)。

摘　　要：本文聚焦我国体育赛事传播,以中国知网(CNKI)数据库的243篇文献为研究数据,运用CiteSpace等软件,对发文时间、核心作者、研究机构、关键词共现、突现及聚类等进行可视化分析。研究发现:体育赛事传播媒介作用突出,推动体育赛事不断向前发展;乡村体育赛事传播研究内容丰富多元,促进乡村体育蓬勃发展;大型体育赛事传播研究深入发展,有效提升我国体育赛事的影响力。未来趋势:基层体育赛事将迎来新一轮的快速发展,基层人民的体育参与进一步扩大;体育赛事传播媒介将更加智能化和多元化,人们与体育赛事的关系将变得更为紧密;体育赛事传播的研究方法将更加创新综合,学科融合程度不断完善提高。This study focuses on sports event communication in China and utilizes 243 articles from the China National Knowledge Infrastructure(CNKI) database as research data.Using software tools such as CiteSpace,we conducted a visualization analysis of publication date,core authors,research institutions,co-occurring keywords,bursts,and clusters.The findings of this study reveal that(i) The media plays a crucial role in promoting the development of sports events through effective communication;(ii) Research on rural sports event communication is diverse and contributes to the growth and prosperity of rural sports;and(iii) In-depth research on major sports event communication enhances the impact and influence of sports events.Future predictions indicate rapid development of grassroots sports events,a more intelligent and diverse sports event communication landscape,innovative and integrated research methods,and an increasing integration of disciplines.

关 键 词：体育赛事传播 CITESPACE 可视化 知识图谱 

分 类 号：G812[文化科学—体育学]