运营因素对邮轮娱乐系统设计的影响  

Influence of Operating Factors on Design of Entertainment System of Cruise Ship

作　　者：陈建勇 郭涛 李凯 王楠 郑彬 CHEN Jianyong;GUO Tao;LI Kai;WANG Nan;ZHENG Bin(CSSC Cruise Technology Development Co.,Ltd.,Shanghai 200137,China;CSSC Cruise Industry Development(Shanghai)Co.,Ltd.,Shanghai 200439,China)

机构地区：[1]中船邮轮科技发展有限公司,上海200137 [2]中船邮轮产业发展(上海)有限公司,上海200439

出　　处：《造船技术》2024年第6期57-59,共3页

基　　金：中国船舶集团有限公司项目“8万总吨级邮轮概念设计”(编号:202113ZZ)。

摘　　要：阐述邮轮娱乐系统特点,从航线属性、品牌定位和目标人群等方面分析运营因素对邮轮娱乐系统设计的影响,并分析邮轮娱乐系统发展趋势。研究表明,综合考虑游客需求、从多维度出发进行定制化设计成为邮轮娱乐系统设计的新方向。The characteristics of entertainment system of cruise ship are expounded,the influence of operating factors on the design of entertainment system of cruise ship is analyzed in route attribute,brand positioning,and target population,and the development trend of entertainment system of cruise ship is analyzed.The research shows that it becomes the new design direction of entertainment system of cruise ship to comprehensively consider the needs of tourists and to make the customized design in the multiple dimensions.

关 键 词：邮轮 娱乐系统 运营因素 航线属性 品牌定位 目标人群 

分 类 号：U674.11[交通运输工程—船舶及航道工程]