乡村康养旅游的发展模式及现实路径——以盐城为例  

Development Modes and Practical Pathways of Rural Healthcare Tourism-Taking Yancheng as an Example

作　　者：朱元秀[1] ZHU Yuanxiu(Yancheng Institute of Technology,Yancheng 224051,Jiangsu,China)

机构地区：[1]盐城工学院,江苏盐城224051

出　　处：《四川旅游学院学报》2025年第1期47-51,共5页Journal of Sichuan Tourism University

基　　金：盐城市社科基金重点项目“盐城乡村旅游产品康养元素的挖掘和植入路径研究”,项目编号:23skA86。

摘　　要：乡村旅游和康养产业融合而生的乡村康养旅游是我国贯彻乡村振兴和健康中国两大战略的绝佳选择。乡村康养旅游发展的主要模式有优势资源依托型、特色文化驱动型、康疗服务植入型以及乡村康养综合型四类。文章认为,盐城具备乡村康养旅游发展的良好条件和一定基础,优势资源依托型和特色文化驱动型应是实现康养旅游全域发展的主要模式;盐城乡村康养旅游发展应坚持“点线面”相结合的现实路径,以“点”发力做到“点上出彩”,以“线”延伸坚持“线上联动”,以“面”覆盖实现“面上开花”。The integration of rural tourism and healthcare industry,known as rural healthcare tourism,represents an optimal avenue for China to pursue the dual objectives of“rural revitalization”and“healthy China”.The four principal modes of healthcare tourism are characterized respectively by advantageous resource,characteristic culture,healthcare service implantation,and comprehensive rural healthcare.As the article indicates,Yancheng is well-positioned to develop rural healthcare tourism,with the advantageous resource-based and characteristic culture-driven modes offering significant potential for realizing the region s healthcare tourism growth.In order to achieve the optimal development of rural healthcare tourism in Yancheng,it is essential to adhere to the combination of“points,lines,and surfaces”.This approach aims at success by focusing on the“points”,extending the“lines”,and ensuring comprehensive coverage at the“surfaces”.By doing so,desired outcome can be attained at these three different levels.

关 键 词：乡村康养旅游 产业融合 乡村旅游 发展模式 现实路径 

分 类 号：F590[经济管理—旅游管理]