创新战略定位对企业研发组织模式选择的影响  

The Impact of Innovation Strategy Positioning on the Selection of Corporate R&D Organizational Models

作　　者：王娟 陆建明[2] Wang Juan;Lu Jianming(School of Zhujiang,Tianjin University of Economics and Finance,Tianjin 301800,China;School of Economics,Tianjin University of Economics and Finance,Tianjin 300222,China)

机构地区：[1]天津财经大学珠江学院,天津301800 [2]天津财经大学经济学院,天津300222

出　　处：《科技管理研究》2024年第21期177-185,共9页Science and Technology Management Research

基　　金：国家社会科学基金一般项目“高标准FTA网络下服务业负面清单的决定机制、实施效果与设置策略研究”(23BJY015)。

摘　　要：创新战略定位决定了企业的创新收益预期与创新风险承担意愿,因此对企业研发组织模式选择具有重要影响。采用世界银行企业创新跟踪调查数据库中4303家企业的调查数据,对采取渐进式创新战略(包括模仿和改良两种方式)和突破式创新战略的企业进行了分类,在此基础上运用Probit模型进行检验了企业创新战略定位对其研发组织模式选择的影响,结果发现:从事突破性创新的企业更倾向于实施独立研发,从事渐进性创新的企业则更倾向于选择非独立研发,且选择委托研发的概率更大;营商环境改善会降低交易双方的契约风险,提高企业对非独立研发组织模式的选择倾向;企业研发组织模式的选择是其收益、成本和风险权衡的结果;在非独立研发模式下,企业面临多种合作风险,而且合作研发的风险高于委托研发;企业在从事创新活动时会优先选择独立研发,随着创新战略定位提升,企业则会更倾向于采用独立研发组织模式。因此,相关政策应致力于促进技术交易市场完善与发展,提升制度质量水平,为技术交易提供良好制度保障。The positioning of innovation strategy determines the expected innovation benefits and willingness to bear innovation risks of enterprises,and therefore has an important impact on the choice of R&D organization mode for enterprises.This article uses survey data from 4303 companies in the World Bank Innovation Follow-up Surveys database to classify companies that adopt incremental innovation strategies(including imitation and improvement)and radical innovation strategies.Based on this,the Probit model is used to examine the impact of enterprise innovation strategy positioning on their R&D organization mode selection.The results show that the enterprises engaged in radical innovation are more inclined to implement independent R&D,while the enterprises engaged in incremental innovation are more inclined to choose non-independent R&D,and the probability of choosing commissioned R&D is higher,moreover the improvement of business environment will reduce the contractual risk of both parties and increase the tendency of enterprises to choose non-independent R&D organization mode.The choice of enterprise R&D organization model is the result of its benefit,cost,and risk trade-off.In the non-independent research and development mode,enterprises face a variety of cooperation risks,and the risk of cooperative research and development is higher than commissioned research and development.The conclusions of this paper have important policy significance.Enterprises will give priority to independent research and development in innovation activities.With the improvement of innovation strategic positioning,enterprises will be more inclined to adopt the independent R&D organization mode.To this end,relevant policies should be dedicated to promoting the perfection and development of technology trading market,improving the institutional quality level,and providing a good institutional guarantee for technology trading.

关 键 词：渐进性创新 突破性创新 独立研发 委托研发 合作研发 

分 类 号：G311[文化科学] G301