实景娱乐项目的室内主题包装概念设计思考——以珠海长隆宇宙飞船为例  

RESEARCH ON THE CONCEPT DESIGN METHOD OF INTERIOR THEME WORKS ENTERTAINMENT PROJECT—TAKE THE ZHUHAI CHIMELONG SPACESHIP AS AN EXAMPLE

作　　者：韩文超 栾嘉骏 马斯婷 HAN WENCHAO;LUAN JIAJUN;MA SITING

机构地区：[1]中冶建筑研究总院有限公司

出　　处：《设计》2024年第21期142-145,共4页Design

摘　　要：实景娱乐项目正在与沉浸式体验不断结合,通过主题场景概念的打造,以创造更多的情景价值供游客消费。本文通过珠海长隆宇宙飞船项目室内主题包装的概念设计过程,探讨以游客体验为中心,通过情绪曲线构建起总体概念与主题场景、虚拟现实技术相互关联,形成游客感官的总体脉络。在以游客情绪为核心的基础上,围绕3个重点“惊叹时刻”“地域文化”“情景实境”进行概念创作,使主题概念与主题包装有机融合为整体,并进一步引导游客沉浸式体验,为实景娱乐项目室内主题包装的塑造提供设计方法参考。Live entertainment projects are being integrated with immersive experiences to create more scene values for tourists to consume through the creation of thematic scene concepts.In this paper,through the conceptual design process of the indoor thematic packaging of Zhuhai Chimelong Spaceship Project,the author discusses the case of taking tourists as the center,the general concept,theme scene and virtual reality technology are related to each other through the emotional curve to form the general context of tourist experience.On the basis of the core of tourists'emotion,the paper designs around three key points:"The moment of exclamation","Regional culture"and"Scene reality",so as to integrate the theme concept and theme packaging organically into a whole,and further guide visitors to immersive experience,for the indoor theme of real entertainment projects to shape the packaging concept design method reference.

关 键 词：实景娱乐 沉浸式体验 室内主题包装 概念设计 情绪曲线 

分 类 号：TU29[建筑科学—建筑设计及理论]