新时代高校思想政治教育传播的现实困境与破解路径研究  

Research on the Real Challenges and Solutions of Ideological and Political Education Communication in Colleges and Universities in the New Era

作　　者：刘辉 LIU Hui(School of Marxism,Harbin Institute of Technology(Shenzhen),Shenzhen 518000,China)

机构地区：[1]哈尔滨工业大学(深圳)马克思主义学院,广东深圳518000

出　　处：《遵义师范学院学报》2024年第6期131-134,共4页Journal of Zunyi Normal University

基　　金：2019年度教育部人文社会科学研究青年基金项目(19YJC710040);哈尔滨工业大学(深圳)第五届党建与思想政治教育研究课题;2023年度哈尔滨工业大学(深圳)本科高校教学质量与教学改革工程项目(HITSZERP23013)。

摘　　要：思想政治教育与传播有着内在的契合性。在新时代,随着移动互联网的迅速发展和新兴媒体的迅猛崛起,高校思想政治教育传播工作面临着把关疲软乏力、信息量质失衡、融媒建设缓慢三大问题,迫切需要对症下药,不断通过主体协同、素养提升、信息整合以及平台共建等路径来提升高校思想政治教育的传播力,增强铸魂育人的实效。There is an inherent compatibility between ideological and political education and dissemination.In the newera,with the rapid development of mobile Internet and the rapid rise of emerging media,the communication work of ideological and political education in colleges and universities is increasingly facing three major problems:weak gate-keeping,imbalance in information quantity and quality,and slowdevelopment of integrated media construction.It is urgent to take the targeted measures,and constantly improve the communication power of ideological and political education in colleges and universities through multi-subject collaboration,quality improvement,information integration,and platform co-construction,so as to enhance the effectiveness of soul casting and education.

关 键 词：高校思想政治教育 新媒体 信息传播 传播力 

分 类 号：G641[文化科学—高等教育学]