基于动态微分博弈的供应链产品创新成本分担机制与政府补贴机制研究  

Research on Cost Sharing Mechanism and Government Subsidy Mechanism of Supply Chain Product Innovation Based on Dynamic Differential Game

作　　者：徐豪 陈柳鑫[2] 杨建超 马利军[3] XU Hao;CHEN Liuxin;YANG Jianchao;MA Lijun(School of Economics and Finance,Hohai University,Changzhou 213200,China;Business School,Hohai University,Nanjing 211100,China;School of Management,Shenzhen University,Shenzhen 518061,China)

机构地区：[1]河海大学经济与金融学院,江苏常州213200 [2]河海大学商学院,江苏南京211100 [3]深圳大学管理学院,广东深圳518061

出　　处：《运筹与管理》2024年第9期42-48,共7页Operations Research and Management Science

基　　金：江苏省社会科学基金项目(21GLA001);中央高校基本科研业务费专项资金项目(B220203022);江苏省研究生科研与实践创新计划项目(KYCX22_0685);国家自然科学基金资助项目(71871145);国家社会科学基金资助项目(19BGL181);深圳市自然科学基金稳定支持面上项目(20220804114140001);深圳大学高水平大学三期建设交叉学科创新团队项目(24JCXK05)。

摘　　要：研究供应链中产品创新的最优决策对于增强供应链韧性和破解技术难题具有重要意义。本文基于一个制造商和一个零售商组成的供应链,运用动态微分博弈方法,研究供应链中的产品创新和产品营销,探索成本分担机制和政府补贴机制对产品创新和产品营销的影响,并分析出各种机制存在的条件。研究结果表明:成本分担机制和政府补贴机制分别能够提升产品的营销力度和创新水平,且两者都能够带来市场需求和消费者效用的提高,进而改善供应链中各主体的收益,其中成本分担机制主要增加了零售商的收益,政府补贴机制主要增加了制造商的收益。当成本分担机制和政府补贴机制单独存在时,不能确定那种机制对供应链收益的改善效果较好,但当成本分担机制和政府补贴机制同时存在时,其对供应链收益的改善效果最佳。With the increasingly fierce market competition and changing consumer demands,product innovation has become one of the key factors for enterprises to maintain their competitive advantage.By continuously launching new products or improving existing ones,enterprises can attract more customers,increase market share and sales revenue.Product innovation can also increase brand value,and enhance a company’s image and position in the minds of consumers,thereby strengthening consumer loyalty and laying the foundation for the long-term development of the enterprise.By conducting in-depth research on product innovation,we can reveal the important influencing factors of product innovation on the long-term development of enterprises,explore innovation management models and methods,and provide theoretical guidance for enterprise innovation management.Systematic research on product innovation can help enterprises better understand market demand and consumer preferences,guide them in formulating innovation strategies and product development strategies,and improve their innovation capabilities and competitiveness.Product innovation research can also provide policy recommendations for government departments,and promote the development of an innovative economy,industrial upgrading and economic transformation.This article is based on a supply chain consisting of a manufacturer and a retailer.The manufacturer is responsible for researching and developing products to improve their innovation level,while the retailer is responsible for marketing innovative products to increase their visibility.We use dynamic differential game theory to conduct research.Firstly,the product innovation of the manufacturer and the product marketing strategies of the retailer in the supply chain are studied in the absence of cost sharing and government subsidy.Then,two incentive measures,cost sharing and government subsidy,are introduced into product innovation and product marketing in the supply chain.The impact of cost sharing and government subsidy on

关 键 词：产品创新 产品营销 微分博弈 成本分担 政府补贴 

分 类 号：C939[经济管理—管理学]