新市古镇建筑色彩融合下的灰色调文创设计  

GREY TONE CULTURAL AND CREATIVE DESIGN UNDER THE FUSION OF ARCHITECTURAL COLORS IN XINSHI ANCIENT TOWN

作　　者：周嘉琦 刘芸希 姚琛[1] ZHOU JIAQI;LIU YUNXI;YAO CHEN

机构地区：[1]浙江理工大学服装学院

出　　处：《设计》2024年第22期100-103,共4页Design

摘　　要：为解读新市古镇的色彩特征,探索展现并延续江南水乡古镇文化的独特魅力,本文采取实地考察的方法,以湖州新市古镇为例,使用NCS拾色仪和NCS国际标准色卡对江南水乡古镇建筑外立面的色彩特征进行提取和分析,从科学角度捕捉江南水乡的灰色调色彩特征,结合新市古镇的宁静生活氛围,进行新市古镇特色灰色调在地文创产品设计。该方法为打造具有地域特色及相关艺术创造提供新参考,以期传承和弘扬中国传统色彩文化,推动中国色彩艺术的发展,并传承其深厚底蕴。In order to interpret the color characteristics of Xinshi Ancient Town and explore the unique charm of showcasing and continuing the culture of Jiangnan Water Town,this article adopts the method of on-site investigation.Taking Xinshi Ancient Town in Huzhou as an example,the NCS color picker and NCS international standard color card are used to extract and analyze the color characteristics of the exterior facade of Jiangnan Water Town buildings.From a scientific perspective,the gray tone color characteristics of Jiangnan Water Town are captured,and combined with the peaceful living atmosphere of Xinshi Ancient Town,the unique gray tone cultural and creative product design of Xinshi Ancient Town is carried out.This method provides new references for creating regional characteristics and related artistic creations,in order to inherit and promote traditional Chinese color culture,promote the development of Chinese color art,and inherit its profound heritage.

关 键 词：江南古镇 新市古镇 建筑色彩 产品设计 色彩设计 

分 类 号：TB472[一般工业技术—工业设计]