可持续发展视角下化妆品包装的形态创新设计  

The Innovative Design of Cosmetic Packaging from the Perspective of Sustainable Development

作　　者：王韵怡 WANG Yunyi(Lanzhou University of Finance and Economics,Lanzhou 730000,China)

机构地区：[1]兰州财经大学,甘肃兰州730000

出　　处：《鞋类工艺与设计》2024年第23期59-61,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：目前,化妆品包装设计中普遍存在过度包装、回收率低等问题,导致一定程度上的资源浪费及环境压力。本研究在深入探讨现存包装问题的基础上,通过实例分析提出实现可持续的化妆品包装设计的几种策略,如使用可替换装、优化包装结构以及采用简约设计。如今,文化的可持续性已经引起人们的重视,将传统文化元素融入现代设计可增强文化价值和市场竞争力,以此促进文化的可持续性。本研究从形态创新设计的角度提出的综合性设计思维和方法,不仅能有效地缓解生态环境压力,而且将积极推动实现社会可持续发展的宏观目标。At present,over-packaging and low recycling rate are common in cosmetic packaging design,leading to resource waste and environmental pressure on some level.After an in-depth discussion of existing packaging problems,this study explores several innovative methods to implement sustainable cosmetic packaging design,such as the use of interchangeable packaging,optimization of packaging structure,and the adoption of simple design.Nowadays,the sustainability of culture has attracted much attention.If traditional cultural elements are incorporated into modern design,products'cultural value and market competitiveness will be enhanced,which will promote their cultural sustainability.The comprehensive design thinking and methods proposed in this study will not only effectively reduce the ecological pressure,but also actively contribute to the realization of the macro-goal of sustainable development.

关 键 词：可持续性 形态创新 化妆品 包装设计 

分 类 号：J524.3[艺术—艺术设计]