互动体验结合AR技术的可持续包装设计创新应用研究  

Research on Innovative Application of Interactive Experience Combined with AR Technology in Sustainable Packaging Design

作　　者：项嘉玲 XIANG Jiaing(School of Arts and Design,Geely University of China,Chengdu 641423,China)

机构地区：[1]吉利学院艺术设计学院,四川成都641423

出　　处：《鞋类工艺与设计》2024年第23期81-83,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本研究分析了在消费者日益关注环保和技术融合的大背景下,增强现实技术如何被应用于可持续性包装设计之中,本研究探讨了增强现实技术如何增进包装设计的互动性,并进一步验证了这一技术在增强消费者参与感和提升环境意识方面的有效性,本项探究运用案例分析手段,对多个产业中的增强现实可持续性包装方案进行了全面评价,展示了增强现实技术增强品牌资产与推广循环经济理念的潜力。研究表明,通过融合AR技术所提供的互动体验,可以显著改善包装设计,此举能为企业与消费者双方带来更大的增值效益。This study analyzes how augmented reality technology can be applied to sustainable packaging design in the context of consumers'increasing attention to environmental protection and technological integration.It explores how augmented reality technology can enhance the interactivity of packaging design and further verifies its effectiveness in enhancing consumer participation and environmental awareness.This study uses case analysis to comprehensively evaluate augmented reality sustainable packaging solutions in multiple industries,demonstrating the potential of augmented reality technology to enhance brand assets and promote circular economy concepts.Research has shown that by integrating the interactive experience provided by AR technology,packaging design can be significantly improved,which can bring greater value-added benefits to both businesses and consumers.

关 键 词：AR体验 可持续包装 互动设计 消费者参与 循环经济 

分 类 号：TU20-4[建筑科学—建筑设计及理论] TP391.9[自动化与计算机技术—计算机应用技术]