基于地理与民俗资源的贵州文旅品牌形象设计研究  

Research on the Design of Guizhou Cultural and Tourism Brand Image based on Geographic and Folk Resources

作　　者：杨丽 YANG Li(Nanchang Vocational University,Nanchang 330500,China)

机构地区：[1]南昌职业大学,江西南昌330500

出　　处：《鞋类工艺与设计》2024年第23期84-86,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：贵州省地处我国西南地区,拥有丰富的地理和民俗资源。近年来,随着旅游业的快速发展,贵州旅游市场逐渐成为国内外游客的热门目的地。然而,贵州文旅品牌形象尚未形成统一、鲜明的特色,限制了其在旅游市场的竞争力。因此,本研究旨在探讨基于地理与民俗资源的贵州文旅品牌形象设计,以提升贵州旅游品牌的知名度和影响力。Guizhou province is located in the southwest region of China,with rich geographical and folk custom resources.In recent years,with the rapid development of tourism,Guizhou's tourism market has gradually become a popular destination for domestic and foreign tourists.However,the brand image of Guizhou cultural tourism has not yet formed a unified and distinctive feature,which limits its competitiveness in the tourism market.Therefore,this study aims to explore the brand image design of Guizhou cultural tourism based on geography and folk custom resources to enhance the popularity and influence of Guizhou tourism brands.

关 键 词：地理资源 民俗文化 文旅品牌形象设计 

分 类 号：J524[艺术—艺术设计]