中国文化产业数字化对文化产品出口三元边际的影响研究  

The Impact of the Digitalization of China’s Cultural Industry on Cultural Product Exports’Ternary Margins

作　　者：刘馨雅 Liu Xinya(School of Economy and Finance,Xi’an International Studies University,Xi’an,Shanxi 710128)

机构地区：[1]西安外国语大学经济金融学院,陕西西安710128

出　　处：《中国商论》2024年第24期55-59,共5页China Journal of Commerce

摘　　要：本文基于2012—2021年我国与36个主要文化贸易伙伴国的核心文化产品出口数据,构建中国文化产业数字化水平指标体系,探究中国文化产业数字化对文化产品出口三元边际的影响。实证分析表明,中国文化产业数字化水平的提升促进了中国文化产品出口扩展边际和价格边际的增长,抑制了文化产品出口的数量边际增长,最终在三者耦合作用下,对中国文化产品出口总效应呈现显著的促进效应。异质性检验显示,中国文化产业数字化水平提升对于经济发达国家(地区)的文化产品出口扩展边际和数量边际的作用效果更为明显。Based on the export data of core cultural products between China and 36 major cultural trade partners from 2012 to 2021,this study constructs an indicator system of the digitalization level of China’s cultural industry and explores the impact of digitalization of China’s cultural industry on China’s cultural product exports’ternary margins.The empirical analysis shows that the improvement of the digitalization level of China’s cultural industry has promoted the growth of the expansion margin and price margin of China’s cultural product exports,suppressed the quantity marginal growth of cultural product exports,and ultimately,under the coupling effect of the three margins,exerted a significant promoting effect on the overall effect of China’s cultural product exports.The heterogeneity test reveals that the enhancement of digitalization level in China's cultural industry has a more pronounced effect on the expansion and quantity margins of cultural product exports of economically developed countries(or regions).

关 键 词：文化产业 三元边际 产业数字化 文化贸易 高质量发展 文化产品出口 

分 类 号：F235.92[经济管理—会计学] G125[经济管理—国民经济]