茶庄园游客恢复性环境感知对价值共创行为的影响机理研究  

The Influence Mechanism of Restorative Environment Perception of Tea Manors Tourists on Value Co-creation Behaviors

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作  者:宋迎洁 陈佑成[1,2] 马永强 SONG Yingjie;CHEN Youcheng;MA Yongqiang(Anxi College of Tea Science,Fujian Agriculture and Forestry University,Quanzhou 362406,China;Fujian Tea Industry Development Research Center,Quanzhou 362406,China)

机构地区:[1]福建农林大学安溪茶学院,泉州362406 [2]福建省茶产业发展研究中心,泉州362406

出  处:《林业经济问题》2024年第6期627-636,共10页Issues of Forestry Economics

基  金:教育部人文社科项目青年基金(23YJC850014);福建省财政厅委托项目(KLE21002A)。

摘  要:基于S-O-R(stimuli-organism-response,即刺激-有机体-反应)理论框架构建关系模型,针对茶庄园464份游客问卷,使用结构方程模型进行实证检验。结果表明:(1)功能类和情感类恢复性环境感知均能正向影响游客自然联结;(2)功能类和情感类恢复性环境感知均能正向影响游客价值共创行为;(3)自然联结于恢复性环境感知和游客价值共创行为之间发挥中介效应;(4)授权赋能在恢复性环境感知和游客价值共创行为之间起负向调节作用。据此,提出了影响茶庄园游客价值共创行为的新认知视角,并对促进茶旅融合新业态、新消费、新价值的发展提出有益的管理启示。⑴Background——Tea manors tourism is a new model of sustainable development in the tourism industry,an important means of transformation and upgrading of tourism industry,and an important way of high-quality development of rural tourism.In the context of the rapid development of tourism,the concept of“value co-creation”has gradually become the leading concept of tourism.Tourists are no longer just the recipients of tourism services,but also the co-creators of tourism value.Although tourists’restorative environmental perception is of great significance to the development of tea manors tourism,the research on the influence mechanism of restorative environmental perception of tea manors tourists on value co-creation behaviors is still lacking.⑵Methods——This paper proposed the research hypotheses based on the theoretical framework of Stimuli-Organism-Response(S-O-R).The research data came from the questionnaire survey of tea manors tourists in Anxi County,Fujian Province,and a total of 464 valid questionnaires were obtained.The value co-creation behaviors was selected as the dependent variable,restorative environmental perception of tea manors tourists as the independent variable,natural connection as the mediating variable,and empowerment as the moderating variable.The Structural Equation Modeling(SEM)was used to empirically analyze and test the mechanism of restorative environmental perception of the tea manors tourists affecting their value co-creation behaviors.⑶Results——First,both functional and emotional restorative environment perception can positively affect the tourists’natural connection,that is,when the restorative environment perception of the tea manors tourists increases,the degree of their emotional connection with nature will be greater.Second,both functional and emotional restorative environment perception can positively affect the value co-creation behaviors of the tea manors tourists,that is,the restorative environment perception of the tea manors tourists can stimulate thei

关 键 词:茶庄园 恢复性环境感知 价值共创行为 自然联结 授权赋能 

分 类 号:F326.23[经济管理—产业经济]

 

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