公共图书馆“零借阅读者”群体唤醒策略  

Wake-up Strategies for the"Zero-borrowing Readers"Group in Public Library

作　　者：陈晓秦[1] Chen Xiaoqin

机构地区：[1]厦门市图书馆,福建厦门361000

出　　处：《图书馆工作与研究》2024年第12期81-86,共6页Library Work and Study

摘　　要：文章梳理图书馆“零借阅”主题相关研究现状,以厦门市图书馆“零借阅读者”群体为研究对象,通过抽样调查对120名“零借阅读者”进行半结构式访谈,指出公共图书馆“零借阅读者”的产生受读者自身和图书馆两方面因素影响,据此提出公共图书馆“零借阅读者”唤醒策略,即完善“零借阅读者”预警机制,建立“零借阅读者”信息库;基于唤醒理论,培养“零借阅读者”阅读习惯;探索线上线下融合方式,满足“零借阅读者”阅读需求;加强服务宣传与推广,激活“零借阅读者”利用图书馆的意识。The article reviews the current research status of"zero borrowing"theme in libraries,taking the"zero-borrowing readers"group in Xiamen Library as the research object,conducting semi-structured interview with 120"zero-borrowing readers"through sampling survey,it points out that the emergence of"zero-borrowing readers"in public library are influenced by two factors:readers themselves and the library.Based on this,it proposes wake-up strategies for"zero-borrowing readers"in public libraries,namely improving the warning mechanism for"zero-borrowing readers"and establishing information database for"zero-borrowing readers";based on the awakening theory,cultivating the reading habits of"zero-borrowing readers";exploring online and offline integration methods to meet the reading needs of"zero borrowing readers";strengthening service promotion and publicity,activating the awareness of"zero-borrowing readers"to use the library.

关 键 词：公共图书馆 零借阅读者 零借阅 零外借 阅读推广 读者证 

分 类 号：G258.2[文化科学—图书馆学] G252