广东乡村休闲产业高质量发展路径研究  

Research on the High-Quality Development Path of Rural Leisure Industry in Guangdong

作　　者：吴雪梅 黄建强 蒋文锋 张蔚鸰 WU Xuemei;HUANG Jianqiang;JIANG Wenfeng;ZHANG Weiling(College of Management,Guangzhou College of Commerce,Guangzhou 510700,China;Guangzhou Rural Revitalization Holdings Group Co.,Ltd,Guangzhou 510700,China)

机构地区：[1]广州商学院管理学院,广东广州510700 [2]广州乡村振兴控股集团有限公司,广东广州510700

出　　处：《东莞理工学院学报》2024年第6期70-75,共6页Journal of Dongguan University of Technology

基　　金：广州商学院2024年度校级科研项目“乡村振兴背景下数字经济驱动广东省乡村休闲产业高质量发展的机制与实践路径研究”(2024XJYB005)。

摘　　要：随着城市化进程加快与消费需求的升级,乡村休闲产业作为乡村经济与文旅业的重要组成部分,正逐渐成为推动乡村区域经济发展和实现乡村振兴战略的关键力量。本文旨在探讨广东省乡村休闲产业的高质量发展路径,通过综合分析广东省乡村休闲产业的现状,从产业定位、产业结构、产业数字化发展等方面识别其存在的问题。在此基础上,指出了广东省乡村休闲产业高质量发展的路径,包括明确产业乡村性与休闲性统一的本质定位与城市错位竞争、优化产业结构与布局、加大数智投入促进产业数字化转型等。通过这些策略的实施,有望进一步提升广东省乡村休闲产业的整体竞争力,促进农村经济的可持续发展,实现乡村振兴战略的目标。With the acceleration of urbanization and the upgrading of consumer demands,the rural leisure industry,as an important part of the rural economy and cultural tourism industry,is gradually becoming a key force in promoting rural regional economic development and achieving rural revitalization strategies.This paper aims to explore the high-quality development path of the rural leisure industry in Guangdong Province by comprehensively analyzing the current situation of the rural leisure industry in Guangdong and identifying problems in terms of industry positioning,industrial structure,and digital development of the industry.On this basis,the paper proposes a high-quality development path for Guangdong’s rural leisure industry,including clarifying the essential positioning of the unity of rural and leisure characteristics and urban competitive differentiation,optimizing the industrial structure and layout,and increasing investment in digital intelligence to promote the digital transformation of the industry.Through the implementation of these strategies,it is expected to further enhance the overall competitiveness of Guangdong’s rural leisure industry,promote the sustainable development of the rural economy,and achieve the goals of rural revitalization strategies.

关 键 词：乡村休闲 乡村产业 高质量发展 区域经济 广东 

分 类 号：F127[经济管理—世界经济] F062.9