基于依恋理论的文化创意产品设计研究  

Research on the Design of a Cultural and Creative Product Based on the Attachment Theory

作　　者：辛仑 李锋[1] XIN Lun;LI Feng(School of Art and Design,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学艺术与设计学院,杭州310018

出　　处：《工业设计》2024年第12期51-54,共4页Industrial Design

摘　　要：为满足文化创意产品设计中用户的多元化需求,特别是文化情感需求,并增强用户的产品喜爱度,文章结合依恋理论,将徽派建筑作为文化载体进行设计研究。首先,通过调研法、问卷分析等研究方法,分析文化创意产品设计的现状,得出文化创意产品的用户需求。其次,文章基于依恋理论进行研究,定位用户的多元化需求,提出基于依恋理论的文化创意设计原则。最后,调研并提炼徽派建筑文化因子,结合提出的设计原则进行徽派文化创意产品设计,最终产出设计方案。将依恋理论融入文化创意设计思考,不仅拓展了设计思路,也为解决现代文化创意产品的同质化问题提供了新的视角和解决方案。In order to meet the diversified needs of users in the design of cultural creative products,especially the cultural emotional needs,and enhance the user's product love,this paper combined with attachment theory,Huizhou architecture as a cultural carrier design research.First of all,through research methods such as survey and questionnaire analysis,the design status of cultural creative products is analyzed,and the user needs of cultural creative products are obtained.Secondly,the paper conducts research based on attachment theory,locates the diversified needs of users,and puts forward the principles of cultural creative design based on attachment theory.Finally,research and refine the cultural factors of Hui style architecture,combined with the proposed design principles to design creative products of Hui style culture,and finally produce the design scheme.Integrating attachment theory into cultural creative design thinking not only expands the design thinking,but also provides a new perspective and solution for solving the homogenization of modern cultural creative products.

关 键 词：工业设计 依恋理论 文化创意产品设计 徽派建筑 

分 类 号：TB472[一般工业技术—工业设计]