我国药学科普传播的现状与开展模式探讨  

Current Situation and Development Mode of Pharmaceutical Science Popularization in China

作　　者：李轶凡[1] 封学伟 杜博冉[1] 王然[1] 冯欣[1] LI Yifan;FENG Xuewei;DU Boran;WANG Ran;FENG Xin(Dept.of Pharmacy,Beijing Obstetrics and Gynecology Hospital,Capital Medical University/Beijing Maternal and Child Health Care Hospital,Beijing 100026,China)

机构地区：[1]首都医科大学附属北京妇产医院/北京妇幼保健院药事部,北京100026

出　　处：《中国医院用药评价与分析》2024年第12期1413-1416,共4页Evaluation and Analysis of Drug-use in Hospitals of China

基　　金：北京市自然科学基金资助项目(No.7244462);首都卫生发展科研专项(No.首发2024-2-2115)。

摘　　要：药学科普作为提高公众健康意识和合理用药素养的关键途径,近年来备受关注,发展迅速。该文通过分析学术文献和研究成果,了解药学科普的现状、挑战及未来方向,旨在为促进药学科普开展,尤其是在用药安全和合理用药方面提供参考。研究结果显示,药学科普在新媒体平台上形式和内容的创新,有效提高了公众的用药依从性和满意度。尽管如此,科普内容需平衡科学性与通俗性,单向科普模式存在局限,药学科普人才不足,以及资源分配不均等问题依然突出。为提高科普效果,未来药学科普需聚焦在供需错配问题,构建以需求为导向的药学科普服务工具,适应和改进特殊人群的药学服务模式,沿着服务可及性和质量改善的思路,提出优化药学科普服务供给的策略。As a key way to improve public health awareness and rational medication literacy,pharmaceutical science popularization has attracted much attention and developed rapidly in recent years.By analyzing academic literature and research results to investigate the current situation,challenges and future direction of pharmaceutical science popularization,this review aims to provide reference for promoting the development of pharmaceutical science popularization,especially in the aspects of medication safety and rational medication.The results of the study show that innovations in the form and content of pharmaceutical science popularization on new media platforms have effectively improved public medication compliance and satisfaction.Nevertheless,science popularization needs to balance science and popularity in contents,the one-way science popularization model has certain limitations,the shortage of pharmaceutical science popularization talents and the uneven distribution of resources are still prominent problems.In order to improve the effect of science popularization,the future pharmaceutical science popularization should focus on the mismatch of supply and demand,perform demand-oriented pharmaceutical science popularization service tools,adapt to and improve the mode of pharmaceutical care for special populations,follow the ideas of service accessibility and quality improvement,and propose strategies to optimize the supply of pharmaceutical science popularization services.

关 键 词：药学科普 科技传播 健康素养 药学服务 

分 类 号：R97[医药卫生—药品]