牛蒡产业现状与发展战略  

Status Quo and Development Strategy on the Arctium lappa L.Industry

作　　者：张雪[1] 韩相坤 刘欣雅 王昱智 ZHANG Xue;HAN Xiangkun;LIU Xinya;WANG Yuzhi(College of Economics and Management,Liaoning University of Traditional Chinese Medicine,Shenyang 110847,China)

机构地区：[1]辽宁中医药大学经济管理学院,沈阳110847

出　　处：《医药导报》2025年第1期81-87,共7页Herald of Medicine

基　　金：国家自然科学基金面上项目(82374521);中医药事业传承与发展中央直达补助专项(财社[2022]63号);2023年度辽宁省研究生教育教学改革研究项目(10162-241);辽宁中医药大学人文社科项目(2021LNZYZZ005);辽宁中医药大学教学改革研究项目(LNZYJGSZ029);2024年辽宁省科学事业公益研究基金(软科学研究计划)项目(2024JH4/10600027)。

摘　　要：系统总结中国牛蒡产业的基本情况,运用优势、劣势、机会和威胁(SWOT)分析法,并通过多专家评价法对得到的因素加以筛选、检验。中国牛蒡产业发展应当采取依靠内部优势利用外部机会的机会性开拓型战略(S-O战略),且从方位判断,外部机会更为明显。在利用外部机会、发挥自身优势的基础上采取产品多元化发展战略、拓展国际市场战略和科技推动战略来推动中国牛蒡产业的高效发展。By systematically summarizing the basic situation of the Arctium lappa L.industry in our country,the strengths,weaknesses,opportunities,and threats(SWOT)analysis method,and the multi-expert review method were used to analyze,screen,and test the elements obtained.It is determined that the development of Arctium lappa L.industry should adopt the S-O strategy of relying on internal advantages to use external opportunities and judging from the orientation,the external opportunities are more pronounced,to take the opportunity of pioneering strategy.Based on utilizing external opportunities and exerting our advantages,we should adopt the strategy of product diversification,the strategy of expanding the international market,and the strategy of promoting science and technology to promote the efficient development of Arctium lappa L.industry.

关 键 词：牛蒡 中药产业 发展战略 

分 类 号：R282.71[医药卫生—中药学] F407.7[医药卫生—中医学]