旅藏游客的旅游复愈性机制研究——基于注意力恢复视角  

Study on the Restorative Mechanism of Tourists Traveling to Xizang—From the Perspective of Attention Restoration

作　　者：余正军[1] 张露 Yu Zhengjun;Zhang Lu(School of Management,Xizang Minzu University,Xianyang 712082,China)

机构地区：[1]西藏民族大学管理学院,陕西咸阳712082

出　　处：《旅游论坛》2024年第9期58-72,共15页Tourism Forum

基　　金：西藏自治区哲学社会科学专项资金项目“文旅融合视域下西藏乡村振兴的机制和路径研究”(23YBC03);西藏民族大学研究生科研创新与实践项目“心理视角下‘治愈系旅游’影响因素及机制研究——以旅藏游客为例”(Y2024070)共同资助。

摘　　要：独特的旅游环境在一定程度上能够促进游客的身心康复,探讨旅游的复愈效应机制对于理论研究和实际应用均具有重要意义。文章结合注意力恢复理论和跨文化理论,分析了恢复性感知、调节负性情绪自我效能感、文化距离以及复愈性结果之间的相互作用。通过实证分析,验证了恢复性感知对复愈性结果的直接影响及情绪调节自我效能感的间接影响路径。研究发现,文化距离显著调节了恢复性感知与情绪调节自我效能感之间的关系,凸显了文化适应在旅游复愈过程中的关键作用。研究结果不仅丰富了理论的应用,还为设计包含自然体验、文化探索和社交互动的综合旅游产品提供了实践指导,以最大化旅游的复愈效果。未来研究应进一步探讨不同文化背景和情境下的复愈性机制,以更全面地理解并提升旅藏游客的心理健康和整体福祉。The unique tourism environment of Xizang holds significant potential to promote the physical and mental recovery of tourists.This study integrates Attention Restoration Theory and Cross-Cultural Theory to analyze the complex interactions among perceived restoration,self-efficacy in regulating negative emotions,cultural distance,and restorative outcomes.Through empirical analysis,this research confirms the direct positive impact of perceived restoration on restorative outcomes.Additionally,it identifies selfefficacy in emotion regulation as a crucial mediating factor,indicating that tourists who believe in their ability to manage negative emotions are more likely to experience enhanced restorative benefits from their travel experiences.The study also reveals that cultural distance significantly moderates the relationship between perceived restoration and self-efficacy in emotion regulation.This finding underscores the importance of cultural adaptation in the tourism restoration process,suggesting that the cultural background of tourists can influence how effectively they perceive and benefit from restorative environments.This research proposes a new theoretical framework that highlights the indirect pathways and moderating variables involved in tourism-induced restoration.It also emphasizes the role of cultural distance,a previously underexplored factor,in moderating the effectiveness of restorative experiences.The findings suggest that designing tourism products that incorporate natural experiences,cultural exploration,and social interactions can significantly enhance the restorative potential of tourism.Future research should continue to explore the intricate dynamics of tourism restoration across different cultural and environmental settings to enhance our understanding and implementation of effective restorative tourism practices.

关 键 词：旅藏游客 恢复性感知 复愈性结果 文化距离 情绪调节自我效能感 

分 类 号：F590[经济管理—旅游管理]