短视频时代大学生服装行业创业策略研究  

Research on entrepreneurial strategies for college students in the clothing industry in the short video era

作　　者：陈美芳[1] Chen Meifang(Minnan University of Science and Technology,Shishi 362700,China)

机构地区：[1]闽南理工学院,福建石狮362700

出　　处：《纺织报告》2024年第11期21-23,共3页

基　　金：2024年石狮市社会科学重点课题“石狮市高质量搭建就业创业体系的研究”(23)。

摘　　要：随着短视频平台的兴起,社交媒体和移动互联网的快速发展为大学生服装行业创业者提供了新的机遇与挑战。文章探讨了短视频时代大学生服装行业创业策略,通过分析短视频平台的特点、大学生创业的优势与劣势,提出切实可行的创业策略,以期为大学生服装行业创业者提供理论指导和实践参考。With the rise of short video platforms,the rapid development of social media and mobile Internet has provided new opportunities and challenges for college students who are starting businesses in the clothing industry.This paper explores the entrepreneurial strategies for college students in the clothing industry in the short video era.By analyzing the characteristics of short video platforms,the advantages and disadvantages of college students starting businesses,it proposes practical and feasible strategies to provide theoretical guidance and practical reference for college students starting businesses in the clothing industry.

关 键 词：短视频时代 大学生 服装行业 创业策略 

分 类 号：F423.3[经济管理—产业经济]