刍议宜春版画特征与红色旅游文创设计的互通  

The Intercommunication Between the Characteristics of Yichun Prints and the Design of Red Tourism Literature and Creation

作　　者：董聪[1] DONG Cong

机构地区：[1]江西服装学院艺术设计学院江右文化与人文素质教育研究中心

出　　处：《丝网印刷》2024年第21期80-82,共3页Screen Printing

基　　金：2023年度江西服装学院校级教育教学改革研究项目“红色基因文化融入高校教育的策略研究”的研究成果果(编号JEJG-23-61)。

摘　　要：宜春版画作为江西省宜春的传统民俗绘画艺术,在红色旅游文创产品中展现了独特的传承与表现策略。文章聚焦宜春版画在文创产品中的创新应用与传承方式,清晰展示其市场应用潜力和独特创新点。通过调查走访宜春版画大师和研究版画艺术特点,揭示宜春版画艺术的源流,并探讨其在旅游文创产品媒介中的传承与表现策略。As a traditional folk painting art in Yichun,Jiangxi Province,Yichun printmaking has demonstrated unique inheritance and expression strategies in red tourism cultural and creative products.This article focuses on the innovative application and inheritance methods of Yichun printmaking in cultural and creative products,in order to clearly demonstrate its market potential and unique innovation points.By investigating and visiting printmaking masters in Yichun and studying the characteristics of printmaking art,this article reveals the origins of Yichun printmaking art and explores its inheritance and expression strategies in tourism cultural and creative product media.

关 键 词：宜春版画 红色旅游 文创产品 

分 类 号：G124[文化科学] J217[艺术—美术] F592.7[经济管理—旅游管理]