岭南传统图形元素在现代企业形象设计中的传承与创新应用  

Inheritance and Innovative Application of Lingnan Traditional Graphic Elements in the Design of Modern Corporate Image

作　　者：梁潆予 LIANG Yingyu

机构地区：[1]广州商学院

出　　处：《丝网印刷》2024年第23期15-18,共4页Screen Printing

摘　　要：探讨岭南传统图形元素在现代企业形象设计中的传承与创新应用,对传统图形元素的内涵、特点与现代应用融合、传统图形元素对企业的作用和影响进行阐述,提出现代企业形象设计应深入研究传统文化,提升企业文化内涵;融合多元性文化,提升企业文化底蕴;对传统图形的色彩、形态进行传承与创新应用。文章旨在实际项目中应用岭南传统图形元素提供参考和借鉴,为企业打造更具文化魅力和辨识度的企业形象。This paper aims to explore the inheritance and innovative application of Lingnan traditional graphic elements in the design of modern corporate image.By summarizing the connotations,characteristics of traditional graphic elements and their integration with modern applications.It is proposed that the design of modern corporate image should conduct in-depth research on traditional culture to enhance the connotation of corporate culture,integrate diverse cultures to enhance the cultural deposits of enterprises,and carry out inheritance and innovative application such as colors and forms of traditional graphics,aiming to provide references to apply Lingnan traditional graphic elements in actual projects and create a corporate image with greater cultural charm and recognition for enterprises.

关 键 词：岭南传统图形元素 企业形象设计 传承 创新应用 

分 类 号：J524[艺术—艺术设计] J522