公共交往“频道”的校准:媒介化时代我国公共政治交往话语风格的偏误与匡正  

Calibration of Public Communication“Channels”:The Deviation and Correction of Chinese Public Political Communication Discourse Style in the Mediatization Age

作　　者：董浩 骆正林 Dong Hao;Luo Zhenglin(Nanjing Foresty University;Nanjing University)

机构地区：[1]南京林业大学人文社会科学学院,江苏南京210037 [2]南京林业大学文旅产业与城市传播研究中心,江苏南京210037 [3]南京大学新闻传播学院,江苏南京210023

出　　处：《新闻与传播评论》2025年第1期35-45,共11页Journalism & Communication Review

基　　金：江苏省社会科学基金青年项目(2024XWC005);国家社会科学基金重大招标项目(20&ZD012);国家社会科学基金一般项目(22BXW084)。

摘　　要：在当今的媒介化时代,随着互联网等新媒体技术对国家、社会不断的赋权与公共政治的崛起,公共交往在越来越便捷、普遍、常态化、多元的同时,也出现了一定的问题。其中,最为突出的问题是公共交往过程中组织机构与公民话语风格的偏误问题。鉴于此,文章立足于政治媒介化的时代背景,在公共政治视域下,借用话语理论,以我国公共政治交往话语实践的经验与教训为分析样本,以无责漫谈与话语独白为考察中心,探讨匡正当下公共政治交往话语风格偏误的方法与进路。研究认为,组织机构与公民应该积极、主动地进行话语转换,向彼此靠近,消减组织机构话语的话语独白与公民话语的无责漫谈,加速两者之间的话语循环与流通。具体举措包括:话语实践效果的想象与预测、话语的技术化处理、“中间人”的话语斡旋、话语的场域转化、话语的流通与循环、话语的破圈传播、话语的理性规制、话语中社会意见的冶炼、话语实践智慧的提炼等。In today's mediatization era,with the continuous empowerment of the country and society by new media technologies such as the Internet and the rise of public politics,public communication is becoming more and more convenient,universal,normalized,and diverse,but at the same time,certain problems have al-so arisen.Among them,the most prominent issue is the bias between organizational structures and civic dis-course styles in public communication.In view of this,this article will be based on the era background of po-litical media,and explore the methods and approaches to correct the style bias of public political communica-tion discourse in the context of public politics,using discourse theory,taking the experience and lessons of China's public political communication discourse practice as an analysis sample,and focusing on the irre-sponsible gossip and discourse monologue.Research suggests that organizations and citizens should actively engage in discourse conversion,move closer to each other,reduce discourse monologues in organizational dis-course and irresponsible gossip in civic discourse,and accelerate the discourse cycle and circulation between the two.Specific measures include imagination and prediction of discourse practice effects,technical treat-ment of discourse,mediation of“intermediary”discourse,field transformation of discourse,circulation and circulation of discourse,breaking communication of discourse,rational regulation of discourse,refining of so-cial opinions in discourse,refining of discourse practice wisdom,etc..

关 键 词：公共交流 交流的无奈 话语风格偏误 无责漫谈 话语独白 话语理论 

分 类 号：G206[文化科学—传播学]