县级融媒体中心助力区域特色文化传播研究  

The county-level integrated media center assists in the dissemination path of regional characteristic culture

作　　者：陈小刚[1] 冯丹 贺鹏江 Chen Xiaogang;Feng Dan;He Pengjiang(Shaanxi Vocational and Technical College of National Defense Industry,Xi'an,Shaanxi 710300;Xi'an Huyi District Media Convergence Center,Xi'an,Shaanxi 710300;Shaanxi Youth Vocational College,Xi'an,Shaanxi 710100)

机构地区：[1]陕西国防工业职业技术学院,陕西西安710300 [2]西安市鄠邑区融媒体中心,陕西西安710300 [3]陕西青年职业学院,陕西西安710100

出　　处：《陕西青年职业学院学报》2024年第4期86-90,共5页Journal of Shaanxi Youth Vocational College

基　　金：陕西省哲学社会科学研究专项“乡村振兴视域下区域经济文化协同发展研究”(项目编号:2023HZ0710)。

摘　　要：在新时代媒体融合发展的背景下,县级融媒体中心以区域特色文化为传播核心,抓住区域特色文化传播内容在地性、传播话语亲近性与传播载体分众化的传播契机,在平台打造上以矩阵化传播丰富区域特色文化样态,在内容体系上以农民画为中心、民俗文化为主体、历史文物为主要方面构建区域特色文化构建传播体系,在服务体系上转变理念、深入基层、聚焦精品协同打造区域特色文化品牌,为县级融媒体中心助力区域特色文化传播提供重要借鉴。In the context of the development of media integration in the new era,the Rongyi Dis-trict Integrated Media Center of Xi'an City takes regional characteristic culture as the core of com-munication,seizes the opportunity of regional characteristic cultural communication content being localized,communication discourse being close,and communication carriers being diversified.In terms of platform building,it enriches regional characteristic cultural forms through matrix commu-nication,and in terms of content system,it centers on farmer paintings and folk culture as the main body Building a regional characteristic cultural dissemination system with historical relics as the main aspect,transforming concepts in the service system,deepening grassroots work,and fo-cusing on high-quality collaborative efforts to create regional characteristic cultural brands,provi-ding important reference for county-level integrated media centers to assist in the dissemination of regional characteristic culture.

关 键 词：县级融媒体 区域特色文化 传播路径 

分 类 号：G206[文化科学—传播学]