Blind Boxes:Is It Really Limited Or Hunger Marketing?  

作　　者：Liu Xinwei 

机构地区：[1]不详

出　　处：《China's Foreign Trade》2024年第6期33-34,共2页中国对外贸易（英文版）

摘　　要：Have you ever heard of OZAI?It is a blind box product of Heyone,which was first launched in May 2022.In June this year,the two-year-old OZAI launched a new model featuring the theme“Spring Garden Party”,which was snapped up instantly.A netizen who participated in the snapping-up of these during the official live broadcast posted that there were 20,000 people online at that time,and the link showed“sold out”only one second after it went online.Offline sales were even more popular.Two days before the sale,consumers lined up at the TOPTOY store.How does a blind box with unknown contents become a best seller?

关 键 词：seller STORE INSTANT 

分 类 号：F724[经济管理—产业经济] F274