中国高校校庆公告中隐喻类型的认知理据研究  

Cognitive Motivation of Metaphor Type in University Anniversary Announcement of Chinese Universities

作　　者：袁国荣 孙毅 YUAN Guorong;SUN Yi(Foreign Languages Colleges,Jiangxi Normal University,Nanchang 330022,China;Center for Linguistics and Applied Linguistics,Guangdong University of Foreign Studies,Guangzhou 510420,China)

机构地区：[1]江西师范大学外国语学院,江西南昌330022 [2]广东外语外贸大学外国语言学及应用语言学研究中心,广东广州510420

出　　处：《山东外语教学》2024年第6期31-42,共12页Shandong Foreign Language Teaching

基　　金：国家社科基金项目“当代隐喻学视域中多语种通用辞格认知研究”(项目编号:21BYY001)的阶段性成果。

摘　　要：隐喻作为人类重要的认知工具和思维方式,是人类赖以生存的一种文化精神,也是维系人与人之间情感、社会交际不可或缺的手段。校庆活动,被认为是学校可以内聚人心、外塑形象的大规模庆祝活动,其所发布的校庆公告更是发挥着举足轻重的作用,常常借助大量的隐喻表达来传递并深化其内容与情感。本文通过收集国内大学校庆公告为语料,分析得到这些公告所运用的10类概念隐喻,剖析其背后的认知理据和立体化认知模式,并进一步挖掘校庆公告所构建的中国高校主要形象。本研究不仅加深了对隐喻普遍性的理解,同时也增进了对高校文化等社会文化现象的认识。As an important cognitive tool and mode of thinking,metaphor is a kind of cultural spirit on which human beings depend for survival,and it is also an indispensable means to maintain emotional and social communication among people.University anniversary is regarded as a large-scale activity of the university with a cohesive and external image, in which the anniversary announcement plays a decisive role, and in the announcement, a large number of metaphorical expressions are applied to convey its content and emotion. This paper, by collecting the domestic university anniversary announcement as the corpus, analyzes the 10 different types of conceptual metaphors used and the cognitive motivation behind the different types of metaphors in the announcement, summarizes the three-dimensional cognitive model of these metaphors, and then further excavates the main image of Chinese universities constructed by metaphors. This study deepens the understanding of the universality of metaphors and the university culture.

关 键 词：校庆 公告 隐喻类型 认知理据 

分 类 号：H030[语言文字—语言学]