新质生产力视域下巴蜀文化旅游走廊生态体育旅游发展策略研究  

The Development Strategies for Ecological Sports Tourism in BashuCultural Tourism Corridor under the Perspective of New Quality Productivity

作　　者：吴小彩 WU Xiaocai(School of Economics,Sichuan University of Science&Engineering,Yibin 644000,China)

机构地区：[1]四川轻化工大学经济学院,四川宜宾644000

出　　处：《四川轻化工大学学报（社会科学版）》2024年第6期88-97,共10页Journal of Sichuan University of Science & Engineering：Social Sciences Edition

基　　金：自贡市哲学社会科学重点研究基地中国化马克思主义与传统文化研究中心重点项目(ZMCY202302);国家社会科学基金项目(24BTY060)。

摘　　要：推动巴蜀文化旅游走廊高质量发展对于促进区域经济转型升级、提升旅游品质、保护生态环境和弘扬巴蜀文化具有重要意义,巴蜀文化旅游走廊生态体育旅游资源开发与发展路径研究逐渐成为区域经济学、旅游管理与生态体育学等领域的研究焦点。通过文献资料、案例分析等方法对巴蜀文化旅游走廊生态体育旅游资源概况的梳理及其发展现状的分析、典型案例剖析,探索提出其发展策略。研究结果表明,巴蜀文化旅游走廊在生态体育旅游方面具有丰富的自然资源、悠久的历史文化和地域特色与优势,在国际国内旅游市场的大力推广和政策支持下,生态体育旅游市场需求快速增长,为巴蜀区域提供了发展机遇。新质生产力视域下,生态体育旅游发展是区域经济增长新引擎,提出完善政策引导、规划先行、协同推进的体制机制;确立绿色生态、休闲康养、文旅互动的多元协同;发挥信息整合、数据集成、资源共享的数智赋能等发展策略,以实现巴蜀文化旅游走廊生态体育旅游高质量发展。Promoting the high-quality development of the Bashu cultural tourism corridor is of great significance to promoting the regional economic transformation and upgrading,improving the tourism quality,protecting the ecological environment and carrying forward the Bashu culture.The research on the development and development path of ecological sports tourism resources in Bashu cultural tourism corridor has gradually become the research focus of regional economics,tourism management and ecological sports science.Through literature data,case analysis and other methods,the overview of ecological sports tourism resources and their development status and typical cases are analyzed,and the development strategies are explored and put forward.The results show that Bashu cultural tourism corridor has rich natural resources,long history and culture and regional characteristics and advantages in ecological sports tourism.With the vigorous promotion and policy support of the international and domestic tourism markets,the demand of the ecological sports tourism market grows rapidly,which provides the development opportunities for the Bashu region.Under the perspective of new quality productive forces,the development of ecological sports tourism is a new engine of regional economic growth.This paper proposes to improve the system and mechanism of policy guidance,planning first and coordinated promotion,establish the multiple coordination of green ecology,leisure and health care,cultural and tourism interaction and give play the development strategies of information integration,data integration and resource sharing so as to realize the high-quality development of ecological sports tourism in Bashu cultural tourism corridor.

关 键 词：新质生产力 巴蜀文化旅游走廊 生态体育 体育旅游 旅游资源 

分 类 号：F592[经济管理—旅游管理] G127[经济管理—产业经济]