朋克风格在网络原创设计师品牌中的应用  

Application of Punk Style in Online Original Designer Brands

作　　者：林欣 张韬[1] LIN Xin;ZHANG Tao(Wuhan Textile University,Wuhan 430070,China)

机构地区：[1]武汉纺织大学,武汉430070

出　　处：《纺织科技进展》2024年第12期61-64,共4页Progress in Textile Science & Technology

摘　　要：随着互联网的普及和电子商务的发展,网络原创服装设计师品牌成为了新兴的时尚力量,在时尚消费愈注重个性化和独特化的情况下,朋克亚文化以鲜明、独特的风格在网络设计师品牌中体现出强烈的设计风格。以朋克风格的品牌为案例,分析朋克文化在品牌中的加持作用,着重从设计手法和设计元素2方面探析朋克风格在案例品牌中的运用,为基于朋克风格的设计提供一定的借鉴和理论参考。With the popularization of the Internet and the development of e-commerce,network original clothing designer brands have become an emerging fashion force.In the case of fashion consumption focusing more and more on personalization and uniqueness,punk subculture embodies a strong design style in network designer brands with a distinctive and unique style.Taking the punk style brand as a case,the role of punk culture in the brand was analyzed,and focusing on the use of punk style in the case study brand from the aspects of design techniques and design elements,in order to provide certain reference ideas and theoretical references for future design based on punk style.

关 键 词：朋克风格 网络原创服装品牌 服装设计 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]