信息传播舆情演化及导控研究进展  

Research progress on evolution and guidance of public opinion in information dissemination

作　　者：王妍[1,2] 杨妺 王传彪 姜晓辰 WANG Yan;YANG Mo;WANG Chuanbiao;JIANG Xiaochen(School of Data Science and Media Intelligence,Communication University of China,Beijing 100024,China;State Key Laboratory of Media Convergence and Communication,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学数据科学与智能媒体学院,北京100024 [2]中国传媒大学媒体融合与传播国家重点实验室,北京100024

出　　处：《中国传媒大学学报（自然科学版）》2024年第5期1-11,共11页Journal of Communication University of China：Science and Technology

基　　金：国家自然科学基金(72274182)。

摘　　要：随着互联网快速发展,社交媒体为广大网民提供了充分表达个人观点和交流的平台,促使舆情在网络上迅速蔓延。信息传播动力学是研究信息在网络中的传播规律和机理的重要方法。本文梳理了传播动力学的几个重要要素,包括传播节点状态类型划分、传播机制设置、导控策略等方面;总结了研究现状及不足,分析传播动力学研究面临的挑战,提出一些切实可行的建议,对未来研究具有借鉴意义。With the rapid development of the Internet,social media has provided a platform for the majority of Internet users to fully express their personal views and exchange,and promoted the rapid spread of public opinion on the Internet.Information dissemination dynamics is an important method to study the law and mechanism of information dissemination in the network.We had sorted out several important elements of communication dynamics,including the classification of communication node status types,communication mechanism settings,guidance and control strategies,and multi-layer network applications.This paper summarized the research status and shortcomings,analyzed the challenges of communication dynamics research.Finally,it puts forward some practical suggestions,which has reference significance for future research.

关 键 词：传播动力学 复杂网络 信息传播 

分 类 号：G206[文化科学—传播学] O193[理学—数学]