设计符号学视域下中国谐音文化的含义变迁  

The Changes in the Meaning of Chinese Homophonic Culture from the Perspective of Design Semiotics

作　　者：徐智 肖梦钰 XU Zhi;XIAO Meng-yu(Department of Tourism and Art,Guangling College of Yangzhou University,Yangzhou 225009,Jiangsu,China;School of Economics Digital Arts,Luzhou Vocational and Technical College,Luzhou 646000,Sichuan,China)

机构地区：[1]扬州大学广陵学院旅游与艺术系,江苏扬州225009 [2]泸州职业技术学院数字创意学院,四川泸州646000

出　　处：《徐州工程学院学报（社会科学版）》2024年第5期50-56,共7页Journal of Xuzhou Institute of Technology：Social Sciences Edition

摘　　要：谐音文化在中国人的语言使用、日常生活等方面有着深远的影响。研究从符号学视角出发,以索绪尔和罗兰巴特的符号学理论为基础,分析谐音文化影响下设计作品与设计行为的产生原理及其内涵。这些依据谐音衍生的语言习惯、设计作品和日常行为模式,不仅传承了中国传统文化,还进一步推动了传统吉祥谐音符号、元素、图案、仪式的创新性发展。The influence of homophonic culture on the language use and daily lives of Chinese people is profound.This study employs a semiotic approach,drawing upon the theories of Saussure and Roland Barthes,to examine the principles and connotations of design works and behaviors shaped by the influence of homophonic culture.The linguistic practices,design works,and everyday behavioral patterns,which have their roots in homophones,not only perpetuate traditional Chinese culture but also serve to reinforce the innovative deployment of traditional auspicious homophonic symbols,elements,patterns,and rituals.

关 键 词：符号学 谐音 传统文化 

分 类 号：J01[艺术—艺术理论] H136[语言文字—汉语]