武钢一号高炉工业遗产的文旅体验设计策略及实践研究  

RESEARCH ON THE DESIGN STRATEGY AND PRACTICE OF CULTURAL TOURISM EXPERIENCE OF WISCO NO.1 BLAST FURNACE INDUSTRIAL HERITAGE

作　　者：曾力[1] 孙盼 ZENG LI;SUN PAN

机构地区：[1]武汉科技大学艺术与设计学院

出　　处：《设计》2024年第24期34-38,共5页Design

基　　金：2022年度武汉科技大学研究生创新基金项目“基于武钢一号高炉红色工业遗产活化利设计研究”研究成果,项目编号:(JCX2022098)。

摘　　要：武钢工业建设史是新中国工业现代化建设历程的重要组成部分,一号高炉现在作为武钢代表性的红色工业遗产,蕴涵着丰富的资源及价值。通过实地调研分析一号高炉的现状,梳理场景载体、用户旅程来分析用户痛点,洞察用户在体验过程中产生的需求,引入用户体验五层次理论,围绕工业遗产场景在文旅体验中具体应用的侧重点,提出功能型产品与信息型产品的设计策略。继而从用户旅程的数字触点出发,设计“悟钢”数字小程序,依托场景以及现有资源来增强用户的情境感知与互动体验,为传承武钢红色工业文化以及如何利用红色工业遗产资源提供了新的思考方式和实践方法。The industrial construction histor y of Wuhan Iron and Steel Corporation(WISCO)is an important part of the modernization process of China's industry in the new era.The No.1 Blast Furnace,now a representative red industrial heritage of WISCO,contains rich resources and values.Through on-site research and analysis of the current situation of the No.1 Blast Furnace,and by sorting out the scene carriers and user journeys to identify user pain points and understand their needs during the experience process,the five-level theory of user experience is introduced.Focusing on the specific application of industrial heritage scenes in cultural tourism experiences,design strategies for functional and information products are proposed.Then,starting from the digital touchpoints in the user journey,the"Wu Gang"digital mini-program is designed,relying on the scene and existing resources to enhance users'situational perception and interactive experience,providing new ways of thinking and practical methods for inheriting WISCO's red industrial culture and utilizing red industrial heritage resources.

关 键 词：武钢一号高炉 工业遗址 遗产价值 体验设计 用户体验五层次 

分 类 号：TU984.114[建筑科学—城市规划与设计]