基于AR技术的旅游景区户外大场景设计研究——以杭州西湖苏堤、花港为例  

RESEARCH ON OUTDOOR SCENE DESIGN OF TOURIST ATTRACTIONS BASED ON AR TECHNOLOGY—TAKING HANGZHOU HUAGANG GUANYU PARK AS AN EXAMPLE

作　　者：周恺怡 麻欣瑶[1] 郭小川 ZHOU KAIYI;MA XINYAO;GUO XIAOCHUAN

机构地区：[1]浙江理工大学建筑工程学院

出　　处：《设计》2024年第24期76-79,共4页Design

基　　金：2023年国家级大学生创新创业训练计划:基于AR技术的大场景智慧文旅系统研究(项目编号:202310338038);浙江理工大学校级教育教学改革研究重点项目(jgzd202307)。

摘　　要：本研究旨在探索如何利用AR技术提升旅游景区的场景设计,以更好地满足游客的需求。通过AR技术的应用,进行数据采集、场地选址、场景设计、互动设计、UI设计、虚拟资源制作及资源整合、现场调试等步骤,具体分析杭州西湖景区苏堤和花港的设计案例。AR技术在景区场景建设中提出了新的理论和技术要求,能够实现全景式还原并提供全方位、沉浸式的旅游体验。基于AR技术的旅游景区场景设计,不仅创新了设计方法,还为景区建设提供了新的发展思路。This study aims to explore how to use AR technology to enhance the scene design of tourist attractions,in order to better meet the needs of tourists.Through the application of AR technology,data collection,site selection,scene design,interactive design,UI design,virtual resource production and integration,on-site debugging,and other steps are carried out.Specific analysis is conducted on the design cases of Su Di and Hua Gang in Hangzhou West Lake Scenic Area.AR technology has put forward new theoretical and technical requirements in the construction of scenic spots,which can achieve panoramic restoration and provide a comprehensive and immersive tourism experience.The design of tourist scenic spots based on AR technology not only innovates design methods,but also provides new development ideas for scenic spot construction.

关 键 词：旅游景区 AR技术 场景建设 杭州西湖 沉浸式体验设计 

分 类 号：F59[经济管理—旅游管理]