基于潜在需求洞察的家用投影仪创新设计研究  

INNOVATIVE DESIGN OF HOME PROJECTORS BASED ON LATENT NEED INSIGHTS

作　　者：李淼 翟怡婷 徐凤云 LI MIAO;ZHAI YITING;XU FENGYUN

机构地区：[1]华南理工大学设计学院

出　　处：《设计》2024年第24期109-113,共5页Design

基　　金：国家科技重大专项(2017-I-0011-0012,2017-I-0007-0008);2023年度广东省教育科学规划课题(高等教育专项)(2023GXJK224);广东高校科研项目(2022WTSCX002)华南理工大学中央高校项目(QNMS202217);2023年华南理工大学本科教研教改项目。

摘　　要：通过洞察用户和产品的潜在需求,探究家用投影仪创新设计的路径。“用户之声”方法通过调研、访谈输出用户体验地图,确定用户需求;“产品之声”方法根据技术进化路线预测产品进化趋势,确定产品潜在需求。两者结合识别并评估用户未明确表达或未满足的需求。借助Kano模型对潜在需求进行评估和优先级排序,使用QFD模型将其转化为产品设计特征,为家用投影仪的创新提供了明确方向。通过展示如何利用潜在需求识别的模型框架进行创新设计,验证了创新方法在家用投影仪实践设计中的有效性。The work aims to explore the innovative design path of home projectors through in-depth analysis of the potential needs of users and products.The"Voice of the Customer"method outputs a user experience map through surveys and interviews to determine user needs;the"Voice of the Product"method predicts product evolution trends based on the technology evolution path and determines potential product needs.The combination of the two can identify and evaluate users'unexpressed or unmet needs.Potential needs were evaluated and prioritized with the help of the Kano model,and transformed into product design features using the QFD model,which provided a clear direction for the innovation of home projectors.By showing how to use latent demand for innovative design,the effectiveness of innovative methods in the innovative design of home projectors is verified.

关 键 词：潜在需求 产品创新 用户之声 产品之声 家用投影仪 

分 类 号：TB472[一般工业技术—工业设计]