香山商业文化定制字体设计研究  

RESEARCH ON CUSTOMIZED FONT DESIGN FOR XIANGSHAN COMMERCIAL CULTURE

作　　者：张武志[1] 蒋俊杰 陈冰铃 ZHANG WUZHI;JIANG JUNJIE;CHEN BINGLING

机构地区：[1]广东科学技术职业学院 [2]澳门城市大学,中国 [3]韩山师范学院

出　　处：《设计》2024年第24期119-123,共5页Design

基　　金：广东省哲学社会科学规划项目2022年度学科共建项目,项目名称和编号(香山文化地域特色字体设计研究(GD22XYS15))。

摘　　要：对香山商业文化字体进行归纳总结,并定制一套具有代表性的香山商业文化字体。基于香山商业文化,运用统一性的字体设计原则,从香山文化的历史发展脉络、香山地区商业文化字体的风格特点到香山商业文化字体的使用场景进行了全面梳理,旨在提炼出香山商业文化的独特韵味和精髓。将香山地域原有的商业字体进行提取归纳并总结规律,开发出一套具有浓厚香山气息的“香商体”。以香山商业文旅市集为展示载体,将“香商体”作为核心设计元素,一方面向游客展现出香山文化的活力与底蕴,使其在社会发展中得到传播;另一方面也是将香山本土文化融入现代商业活动中来,实现文化助推香山地区经济发展。The paper aims to summarize and customize a representative set of Xiangshan commercial and cultural fonts.The method is based on the commercial culture of Xiangshan and applies the principle of unified font design.It comprehensively sorts out the historical development of Xiangshan culture,the style characteristics of commercial culture fonts in the Xiangshan area,and the usage scenarios of commercial culture fonts in Xiangshan,aiming to extract the unique charm and essence of Xiangshan commercial culture.As a result,the original commercial fonts in the Xiangshan area were extracted and summarized,and a set of"Xiangshang fonts"with a strong Xiangshan atmosphere was developed.The conclusion is that using the Xiangshan Commercial Tourism Market as the display carrier and"Xiangshang Sports"as the core design element,on the one hand,it showcases the vitality and heritage of Xiangshan culture to tourists,promoting its dissemination in social development,and on the other hand,it also integrates Xiangshan local culture into modern commercial activities,achieving cultural assistance to promote the economic development of the Xiangshan region.

关 键 词：香山文化 商业字体 地域文化 文旅市集 字体设计 

分 类 号：TB472[一般工业技术—工业设计]