互联网背景下品牌女包的色彩营销策略探析  

Exploration of Color Marketing Strategies for Branded Women's Bag under the Background of the Internet

作　　者：万晓梅[1] Wan Xiaomei(Guangdong Construction Polytechnic)

机构地区：[1]广东建设职业技术学院

出　　处：《色彩》2024年第10期23-25,30,共4页Color

基　　金：广东省2022年继续教育质量提升工程,优质继续教育网络课“设计构成”(课题编号:XJXGC2022Gx088);2023年广东省教育厅课程思政示范课程(课题编号:KCSZ04036)。

摘　　要：本文旨在探讨互联网背景下,品牌女包如何通过色彩设计营销策略来提升市场竞争力。分析目前国内女包电商平台的销售现状、色彩在品牌塑造与传播中的作用,探讨色彩设计与销售策略的关联性;同时,为品牌女包融合数字化技术,从品牌色彩定位、色彩搭配与展示、系统界面的色彩设计以及色彩情感营销等方面来提升品牌的影响力和销售竞争力提出具体的色彩营销应对策略和实践措施。This thesis aims to explore the sales strategies of branded women's bag e-commerce platforms from the perspective of color design.It examines the correlation between color design and sales strategies,focusing on three key aspects:the current status of sales strategies employed by domestic women's bag e-commerce platforms,the significance of color in brand marketing,and the application of color design strategies within e-commerce platforms.Furthermore,in the context of the internet,this thesis proposes specific practical measures for enhancing the influence of branded women's bags.These measures involve integrating digital technology into various aspects such as brand color positioning,color matching and display,color design of system interfaces,and emotional marketing through color.

关 键 词：色彩设计 品牌女包 电商 销售策略 

分 类 号：F724.6[经济管理—产业经济] F426.8F274