色彩创意对新闻传播效果的突破  

Breakthrough of Color Creativity in News Communication Effect

作　　者：杨盼 Yang Pan(Beijing Daily News Agency)

机构地区：[1]北京日报社

出　　处：《色彩》2024年第10期43-45,共3页Color

摘　　要：在当前新媒体背景之下,新闻传播受到了极大影响,色彩创意在新闻传播过程中的重要性也日益突显。基于此,本文深入探讨了色彩创意在新闻传播中的重要性及其对传播效果的影响,在明确色彩创意及其在新闻传播中角色定位的基础上,进一步分析了色彩创意对于新闻传播的具体影响,包括吸引受众注意力、增强信息记忆点、强化情感引导和传递审美文化等多个方面。探讨了色彩创意在不同类型新闻中的体现,并提出了在新闻传播过程中应用色彩创意的策略,包括合理进行色彩搭配、配合版面设计等。最后,讨论了色彩创意在新闻传播中的运用挑战与突破,以此为新闻传播相关工作者提供有益参考,充实新闻传播相关研究内容。In the current context of new media,news communication has been greatly influenced,and the importance of color creativity in the process of news communication has become increasingly prominent.Based on this,this article deeply explores the importance of color creativity in news communication and its impact on communication effectiveness.On the basis of clarifying the role of color creativity in news communication,it further analyzes the specific impact of color creativity on news communication,including attracting audience attention,enhancing information memory points,strengthening emotional guidance,and conveying aesthetic culture.And explored the manifestation of color creativity in different types of news,and proposed strategies for applying color creativity in the process of news dissemination,including reasonable color matching,coordination with layout design.Finally,the challenges and breakthroughs in the application of color creativity in news communication were discussed,providing useful references for news communication professionals and enriching research content related to news communication.

关 键 词：色彩创意 新闻传播 版面设计 多媒体 

分 类 号：G206[文化科学—传播学] J524[艺术—艺术设计]