从情感共鸣到文化认同:《人民日报》“国潮”报道框架的历时演变  

From Emotional Resonance to Cultural Identity:The Evolution of the Framework of People’s Daily’s“China Chic”Reporting

作　　者：张宏邦[1] 刘通[1] 张毅远 杨帆[1] ZHANG Hong-bang;LIU Tong;ZHANG Yi-yuan;YANG Fan(School of Journalism and New Media,Xi’an Jiaotong University,Xi’an 710049,Shaanxi)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049

出　　处：《陕西师范大学学报（哲学社会科学版）》2024年第6期98-110,共13页Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社会科学基金项目“县级融媒体与基层治理能力现代化实现路径研究”(21BXW004)。

摘　　要：“国潮”作为一种新兴的时尚文化,不仅丰富了社会文化体验,也展示了深植于中华优秀传统的文化自信和国家话语,同时在宏观经济、中观产业和微观技术的多重结构性变迁中不断演化,展现出显著的经济和文化效益。尽管《人民日报》在传播“国潮”文化,致力于讲好中国故事,传播中国声音中扮演了关键角色,但其作为主要媒介化力量的研究仍不足,且多为思辨角度。基于对2018年至2024年《人民日报》上发布的229篇“国潮”报道进行主题建模与网络分析,提出了3个“国潮”报道框架:“文化建设”“文化产业场景化呈现”以及“新消费”。关于《人民日报》聚合“国潮”的历时性演变,其可被分为消费符号与文化认同的萌芽、文化赋能与情感共鸣的转导以及全球化语境下的主体性重塑3个阶段。这一过程为文化自信的情感共鸣路径提供了细节剖析,并为“国潮”报道框架研究提供了现实佐证。As an emerging fashion culture,“China Chic”not only enriches the social and cultural experience,but also demonstrates the cultural confidence and national discourse deeply rooted in the excellent Chinese tradition,while evolving through multiple structural changes in macroeconomics,meso-industry,and micro-technology,and displaying significant economic and cultural benefits.Although People’s Daily has played a key role in spreading the“national tide”of culture,and is committed to telling China’s story and spreading China’s voice,its role as a major mediating force is still under-researched and mostly from a discursive perspective.Starting from the perspective of cultural identity and framing theory,this study combines thematic modeling and network analysis,and utilizes 229 reports published in People’s Daily between 2018 and 2024 to propose three frames for“China Chic”reporting:“cultural construction”,“Cultural Industry Scenario Presentation”and“New Consumption”.This paper systematically examines the evolution of the“China Chic”aggregated by People’s Daily,and argues that it can be divided into three dimensions:the germination of symbols of consumption and cultural identity,the transduction of cultural empowerment and emotional resonance,and the reshaping of subjectivity in the context of globalization,and that through the“China Chic”,we can provide a framework for cultural confidence.Through the“China Chic”,it provides a detailed analysis of the path of emotional resonance of cultural confidence,and provides realistic evidence for the study of the reporting framework of the“China Chic”.

关 键 词：“国潮”报道 文化认同 《人民日报》 文化传播 报道框架 

分 类 号：G212[文化科学—新闻学]