数字出版业创新发展路径:“AIGC+”、资源生态化及“数据要素×”  

Innovation and Development Paths of Digital Publishing Industry:"AIGC+",Ecologization of Resources,and"Data ElementsX"

作　　者：程忠良 严三九 CHENG Zhong-liang;YAN San-jiu(School of Journalism and Communication,Shanghai University,Shanghai 200444,China;College of Media and Communication,Anqing Normal University,Anqing 246011,China)

机构地区：[1]上海大学新闻传播学院,上海200444 [2]安庆师范大学传媒学院,安徽安庆246011

出　　处：《编辑之友》2024年第12期39-44,共6页Editorial Friend

基　　金：国家社会科学基金一般项目“人工智能时代数字出版业‘反脆弱性’路径研究”(2023BXW102);国家社会科学基金重点项目“构建三维一体的全媒体传播体系研究”(20AZD058)。

摘　　要：文章立足当前数字出版业生态,以推动数字出版业高质量发展为目标,运用熊彼特创新理论分析工具,提出了数字出版业创新发展的三条路径:建立“AIGC+”战略以实现技术创新、重塑内外资源组合(生态化)以实现资源配置创新、打造“数据要素×”驱动以实现市场创新(产品创新、制度创新)。从系统论角度看,这三条创新路径是以创新为核心的相互依存、相互协同的动态体系;从发展角度看,这三条路径关系显现为其在数字出版业再生产过程中动态协同,不断提高数字出版业创新发展“新质”。This article is based on the current digital publishing industry ecosystem and aims to promote high-quality development of the digital publishing industry.Using Schumpeter's innovation theory as theoretical analysis tool,it proposes three paths for innovative development of the digital publishing industry:establishing an"AIGC+"strategy to achieve technological innovation,reshaping the combination of internal and external resources ecologicalization to achieve resource allocation innovation,and creating a"data element x(multiplication)"drive to achieve market,product as well as institutional innovations.From the perspective of systems theory,these three innovation paths are not only innovation-centric but interdependent and collaborative in dynamic systems as well.From a development perspective,the relationship between these three paths is manifested in their dynamic collaboration in the reproduction process of the digital publishing industry and their continuous improvement of the"new quality"innovative development in the digital publishing industry.

关 键 词：“AIGC+” 生态化 数据要素 

分 类 号：G230[文化科学]