社交机器人如何影响信息阅览:从视觉行为到主观认知  

How Social Robots Affect Human Reading?From Visual Behaviors to Cognition

作　　者：张明杨 陈昌凤[1] ZHANG Ming-yang;CHEN Chang-feng(The School of Journalism and Communication,Tsinghua University,Beijing 100084,China)

机构地区：[1]清华大学新闻与传播学院,北京100084

出　　处：《编辑之友》2024年第12期53-64,共12页Editorial Friend

基　　金：国家社会科学基金重大项目“智能时代的信息价值观引领研究”(18ZDA307)。

摘　　要：人工智能正在变革人类的信息交流方式,社交机器人也已广泛参与信息传播。这对人类信息阅览行为及阅览效果产生了哪些影响?如何减少其中的负面影响?为探索这些问题,本研究采用眼动实验法,设计了警示与否(无警示vs警示)× 信息特征(谣言vs非谣言)的实验情境,考察不同条件下受众信息阅览的视觉行为特征及影响因素、信息评判情况。结果表明,警示会显著影响人类信息阅览的视觉行为,影响的强弱和方向与自我建构有关,但仅视觉行为的改变不能影响信息阅览效果。本研究有助于增进对社交机器人和人类信息阅览间关系的理解,为相关研究和相应实践提供理论或方法上的参考。AI is changing human communication,and social robots have become widely involved in information spread.What effects does it have on human reading?How to decrease the negative effects?By adopting eye tracking experiments,this research designs a warning or not(no warning vs.warning)×information characteristics(rumors vs.non rumors)experiment.In conducting this experiment,this research attempts to investigate the visual behavioral characteristics as well as the influencing factors and the identification of rumors under different conditions.The results indicate that warning can affect the visual behavior,and the strength and direction of the influence are moderated by self-construction.However,if only stops at the change of visual behavior,it is difficult for the warning to affect the reading result.This research's findings can help to understand the relationship between social robots and human reading,providing theoretical or methodological references for future research and practices.

关 键 词：人工智能 人机传播 社交机器人 谣言辨别 眼动实验 

分 类 号：G206[文化科学—传播学]