雾态身份与非物质性愉悦:社交媒体中非职业玩家的无偿劳动  

Fog Identity and Immaterial Pleasure:The Unpaid Labor of Non-Professional Players in Social Media

作　　者：袁潇[1] YUAN Xiao(School of Media and Art,Nanjing University of Posts and Telecommunications,Nanjing 210023,China)

机构地区：[1]南京邮电大学传媒与艺术学院,江苏南京210023

出　　处：《编辑之友》2024年第12期65-72,共8页Editorial Friend

基　　金：国家社会科学基金项目“移动游戏中的青少年数字劳工及社会干预研究”(19BXW115)。

摘　　要：当前,越来越多非职业玩家在社交媒体中发布与游戏相关的内容。文章基于传播政治经济学中的数字劳动理论,采用半结构化访谈与参与式观察法,探究非职业玩家在社交媒体中的无偿劳动行为。研究发现,这种无偿劳动具有双层级性,即第一层级的简单劳动和第二层级的复杂劳动,且两个层级呈交融之态。同时,无偿劳动催生出雾态身份,即玩家身份呈现流动的模糊态势,具体表现为原生身份与次生身份之背离及职业身份与非职业身份之杂糅,身份的雾态化揭示出游戏资本通过强化非职业化玩家在劳动过程中所产生的非物质性愉悦氛围,使非职业玩家忽略劳动后应当获取报酬的逻辑,进而实现劳动剥削与资本增殖。At present,an increasing number of non-professional players are publishing game-related content on social media.This paper adopts digital labor as the research perspective and uses semi-structured interviews and participatory observation methods to explore the unpaid labor behavior of non-professional players on social media.The study finds that this unpaid labor has a dual-level nature,namely the first level of simple labor and the second level of complex labor.The dual levels show a state of integration.In the meanwhile,unpaid labor gives rise to a fog identity,where the player's identity shows a fluid and vague trend,specifically manifested as a deviation between"primary identity"and"secondary identity"as well as a mixture of"professional identity"and"non-professional identity".The fogging of identity reveals that game capital,by intensifying the"immaterial pleasure"atmosphere produced by non-professional players during the labor process,causes the non-professional players to overlook the logic of obtaining wages after labor,thereby achieving capital proliferation.

关 键 词：非职业玩家 社交媒体 无偿劳动 雾态身份 非物质性愉悦 

分 类 号：G206[文化科学—传播学]