Lured by Tradition A famous Chinese vlogger is using social media to promote intangible cultural heritage  

作　　者：LI XIAOYU 

机构地区：[1]不详

出　　处：《ChinAfrica》2025年第1期56-58,共3页中国与非洲（英文版）

摘　　要：In the digital age,where traditional culture is in danger of gradually disappearing,one iconic figure has taken it upon herself to reverse the trend by reviving traditional skills.A prominent Chinese vlogger,Li Ziqi,whose birth name is Li Jiajia,has amassed a vast online following by reinterpreting traditions that date back thousands of years.Following a threeyear absence from social media,she made a highly anticipated return with the release of three new videos in mid-November 2024.These videos represent the culmination of several months of behind-the-scenes work.

关 键 词：media RETURN INTERPRETING 

分 类 号：G12[文化科学]