首发经济赋能消费升级的内涵机理和路径选择  

The Connotation Mechanism and Path Selection of Empowering Consumption Upgrading through the Debut Economy

作　　者：赖立 胡乐明[2] 粟小舟 Lai Li;Hu Le-ming;Li Xiao-zhou

机构地区：[1]中国社会科学院经济研究所 [2]中国社会科学院大学经济学院 [3]中央财经大学会计学院

出　　处：《经济学家》2024年第12期74-83,共10页Economist

基　　金：“国家资助博士后研究人员计划”(GZC20241967);国家社会科学基金重大项目“中国经济学自主知识体系建构的方法论研究”(23&ZD129)。

摘　　要：首发经济是一种通过推出新产品、新品牌、新场景、新体验等创新成果,带动消费提质增流,促进区域与产业联动创新,符合高质量发展要求和趋势的新经济形态。从首发经济的基本内涵来看,首发经济是首因效应与眼球效应的有机结合、首店经济的形式延展、高质量供给的内容具现和城市经济的动力源泉。我国具有大国规模经济优势、首发经济高地城市带头示范优势和探店经济高水平发展优势,也面临着首发经济经营模式受困、国内品牌影响力受制和空间发展潜力受限的现实挑战。在消费需求持续升级的大背景下,应致力于变首发经济“流量”为“存量”,增强国内品牌影响力,因地制宜发展首发经济,把首发经济打造成拉动消费升级的重要抓手和推动高质量发展的新引擎。The debut economy is a new economic form that promotes high-quality development requirements and trends by introducing innovative achievements such as new products,new brands,new scenarios,and new experiences,driving consumption to improve quality and increase flow,promoting regional and industrial linkage innovation.From the basic connotation of the debut economy,it is the organic combination of the first cause effect and the eye effect,the extension of the first store economy,the manifestation of high-quality supply content,and the driving force of urban economy.China has the advantages of being a super large scale country,a leading demonstration city in the first tier economy,and a high-level development advantage in the exploration economy.However,it also faces practical challenges such as difficulties in the debut economy business model,limited domestic brand influence,and limited spatial development potential.In the context of continuous upgrading of consumer demand,efforts should be made to transform the"flow"of the debut economy into"stock",enhance the influence of domestic brands,develop the debut economy according to local conditions,and make it an important lever for driving consumption upgrading and a new engine for promoting high-quality development.

关 键 词：首发经济 消费升级 首因效应 品牌 首店经济 

分 类 号：F724[经济管理—产业经济]