当情感成为商品:虚拟陪聊的情感劳动、不稳定管理与情感消费  

When Emotions Become Commodities:Virtual Chat's Emotional Labor,Precarious Regime and Emotional Consumption

作　　者：卢燕璇 LU Yanxuan

机构地区：[1]北京大学社会学系

出　　处：《当代青年研究》2024年第6期40-51,共12页Contemporary Youth Research

摘　　要：文章聚焦日渐流行的虚拟陪聊现象,通过半结构式访谈和参与观察探究情感劳动的商品化、情感商品的生产管理及情感消费实践。研究发现,虚拟陪聊指向情感的商品化,情感成为在线情感劳动的产物,通过媒介载体实现商品交换与情感传递;续单强化了情感的商品属性。当情感被商品化时,陪聊平台依托情感商品绩效将陪聊员置于不稳定的多重劳动处境中,以保证长期的情感劳动投入与情感商品的持续生产。虚拟情感商品为孤独的个体提供了情感支持与满足的渠道,但同时情感消费也导致劳动者与消费者的情感异化。由此,文章通过聚焦陪聊类在线情感劳动的情感商品化及其生产机制,深化了情感劳动的研究,揭示了虚拟陪聊产业的生态,并反思当代青年的情感困境。This study focuses on the prevalent phenomenon of virtual chat and investigates the commodification of emotional labor,management in emotional commodity production,and emotional consumption practices based on semi-structured interviews and participant observation.The study reveals that virtual chat implies the commodification of emotions as emotions become direct products of online emotional labor.Emotional commodities rely on media platforms during exchange and expression and reinforce commodity value via repeated orders.Under such situations,the platform deploys a subtle regime of labor precarity based on emotional labor performances to mobilize the constant input of emotions and sustain the continuous production of commodities.Virtualized emotional commodities have provided alternative channels for lonely individuals with emotional support while they lead to emotional alienation among workers and consumers.As such,the study contributes to emotional labor research by delving into the commodification and production of online emotional labor,unraveling the industrial ecology of virtual chat,and critically reflecting on the dilemmas of emotional consumption.

关 键 词：虚拟陪聊 情感劳动 情感商品 不稳定性 情感消费 

分 类 号：C912.6[经济管理]