风险决策中的红色心理效应:权力的调节作用  

Psychological Effect of Red in Risky Choice:The Moderating Role of Power

作　　者：李晓明[1,2,3,4] 孟员 易梦姿 LI Xiao-ming;MENG Yuan;YI Meng-zi(Department of Psychology,Hunan Normal University,Changsha 410081,China;Institute of Interdisciplinary Studies,Hunan Normal University,Changsha 410081,China;Center of Cultural and Social Psychology,Hunan Normal University,Changsha 410081,China;Cognition and Human Behavior Key Laboratory of Hunan Province,Changsha 410081,China)

机构地区：[1]湖南师范大学心理系,长沙410081 [2]湖南师范大学交叉科学研究院,长沙410081 [3]湖南师范大学文化与社会心理研究中心,长沙410081 [4]湖南师范大学认知与人类行为湖南省重点实验室,长沙410081

出　　处：《中国临床心理学杂志》2024年第6期1314-1317,1232,共5页Chinese Journal of Clinical Psychology

基　　金：国家社会科学基金教育学一般项目(BBA230059)的资助。

摘　　要：目的:考察颜色对风险决策的影响及权力的调节作用。方法:通过实验法操纵个体的权力感(高、低、控制条件)及任务背景颜色(红色、蓝色),并测查个体的风险偏好水平。结果:权力可调节颜色对风险决策的影响,具体表现为:高权力条件下,红色(相比蓝色)可提高个体的风险偏好;低权力条件下,红色可降低个体的风险偏好;控制条件下,颜色对风险偏好的影响不显著。结论:权力可改变红色心理效应在风险决策中的具体表现。Objective:To examine the impact of color on risky choice and the moderating effect of power.Methods:This study used an experimental method to manipulate the sense of power(high,low,control condition)and background color(red,blue),and measured the participants'risk preference by risk preference questionnaire.Results:Power could moderate the psychological effect of red in risky choice.In the high-power condition,compared with blue,red could improve risk-taking;In the low-power condition,red could reduce risk-taking;In the control condition,the effect of color on risk-taking was insignificant.Conclusion:Power can alter the manifestation of the psychological effect of red in risky choice.

关 键 词：风险决策 红色心理效应 权力 

分 类 号：R395.1[哲学宗教—心理学]