基于社交媒体评论的重大工程公众感知价值维度研究  

Research on the Dimensions of Public Perceived Value of Mega Projects Based on Social Media Comments

作　　者：王婷 黄丹丹 武田艳 何清华[2] WANG Ting;HUANG Dandan;WU Tianyan;HE Qinghua(School of Urban Construction and Safety Engineering,Shanghai Institute of Technology,Shanghai 201418,China;School of Economics and Management,Tongji University,Shanghai 200092,China)

机构地区：[1]上海应用技术大学城市建设与安全工程学院,上海201418 [2]同济大学经济与管理学院,上海200092

出　　处：《工程管理学报》2024年第6期92-96,共5页Journal of Engineering Management

基　　金：国家自然科学基金青年科学基金项目(72301178);上海市青年科技英才扬帆计划(23YF1446400)。

摘　　要：作为价值创造的关键平台,重大基础设施工程(简称“重大工程”)的成功并不仅仅在于成果交付,更重要的是公众对可交付成果的价值感知与认同。以港珠澳大桥为例,以微博平台对其的评论作为研究数据,利用Python爬虫技术、微词云平台依次对数据进行收集与处理,并运用微词云对评论文本进行主题分类和情感分析,最终结合扎根理论质性研究方法得到基于社交媒体评论的重大工程公众感知价值维度。结果表明,重大工程情境下公众感知价值维度主要包括五类,即服务功能价值、社会经济价值、社交价值、情感价值、文化认知价值。从公众感知价值视角,为提升重大工程服务供给质量,实现其价值管理提供了新思路。As a key platform for value creation,the success of mega projects depends not only on delivering project itself,but more importantly,the public's perception and recognition of the value of deliverables.The study took the Hong Kong-Zhuhai-Macao Bridge as an example and the comments on Weibo platform as original research data.Web scraping technology and micro word cloud platform were adopted to collect and process the data.The micro word cloud was employed to analyze and classify the comments,and the dimensions of public perceived value based on social media comments was obtained facilitated by the grounded theory.The results indicate that the dimensions of public perceived value in the context of mega infrastructure projects primarily include five dimensions,namely service function value,social economic value,social value,emotional value,and cultural cognitive value.the conclusions provide new ideas for improving the quality of mega project service delivery and realizing its value management from the perspective of public perceived value.

关 键 词：重大工程管理 公众价值感知 提升策略 在线评论 高质量发展 

分 类 号：F282[经济管理—国民经济]