感性工学视域下的揭阳青狮传承与IP形象创新研究  

Research on the Inheritance and IP Image Innovation of Jieyang Green Lion from the Perspective of Kansei Engineering

作　　者：毕伟 邹一堃 BI Wei;ZOU Yikun

机构地区：[1]广东财经大学

出　　处：《创意设计源》2024年第6期17-22,79,共7页

摘　　要：基于感性工学的研究方法,使揭阳非遗青狮IP形象的文化、造型、特征得到合适的表达,激活与传播青狮文化,探索非遗文化传承与满足受众感性需求并行的综合IP形象设计方法。广泛收集各领域观众喜爱的IP形象设计,以感性工学为理论指导;对需要研究的目标,采用访谈、焦点小组、调查问卷、专家建议、文献检索等方法,进行充分的素材收集,获得初步认知,选取典型案例,在获得各领域IP形象设计的同时进行感性评估;统计感性评价和数据,运用数学公式进行运算,分析感性词汇和青狮IP形象设计之间的关联,最终在创新和理性上引导青狮IP形象设计。基于非遗文化青狮设计一款满足消费者需求的IP形象设计并有利于该非遗文化的传播,为非遗文化IP设计提供了更多的参考与更为广阔的思路,通过符合现代社会的方式延续青狮文化的传承与创新。Based on the research method of Kansei Engineering,the culture,shape and characteristics of the intangible cultural heritage Leo IP image can be appropriately expressed,activate and spread the Leo culture,and explore a comprehensive IP image that can inherit the intangible cultural heritage and meet the perceptual needs of the audience.Design methods.Guided by the theory of Kansei Engineering,we extensively collect IP image designs that are loved by audiences in various fields;we use interviews,focus groups,questionnaires,expert advice,literature retrieval and other methods to collect sufficient data to obtain preliminary understanding of the research objectives.After obtaining IP image design in various fields,typical cases are selected for perceptual evaluation;statistical perceptual evaluation and data are used,mathematical formulas are used for calculations,and the relationship between perceptual words and LEO IP image design is analyzed,and finally the LEO IP image design is innovative and rational.guidance.Based on the intangible cultural heritage,we design an IP image design that meets the needs of consumers and is conducive to the spread of the intangible cultural heritage.It provides more references and broader ideas for the intangible cultural heritage IP design.By conforming to the modern society way to continue the inheritance and innovation of Leo culture.

关 键 词：感性工学 IP形象设计 青狮文化 非物质文化遗产 

分 类 号：J524[艺术—艺术设计] J722.215