浅析生活服务类节目主持人的角色定位  

On Role Positioning for Hosts of Lifestyle Service Programs

作　　者：韩永联 HAN Yong-lian(Nanjing Broadcasting System,Nanjing,211200,Jiangsu)

机构地区：[1]南京广播电视台,江苏南京210001

出　　处：《南京开放大学学报》2024年第4期72-76,共5页Journal of Nanjing Open University

摘　　要：随着社会的日益发展与人们生活水平的不断提高,生活服务类节目愈加受到欢迎,节目数量不断增多,节目内容呈多样化发展趋势。生活服务类节目主持人须明晰自身角色定位,充当好亲切、亲近、真诚的服务者、实用功能和服务意识的体现者、节目品牌的塑造者。应以实用性与服务性为出发点,深入基层了解观众需求,不断提升专业素养和综合能力,强化个性特色与风格定位,借助新媒体技术拓宽传播渠道,加强团队协作与沟通能力,以增强受众对节目的认同感和归属感,提升节目的竞争力与影响力。With the continuous development of society and the improvement of people's living standards,lifestyle service programs have become increasingly popular,with the number of such programs growing and their content becoming more diverse.Hosts of lifestyle service programs must clearly understand their role positioning as approachable,friendly,and sincere service providers,embodiment of practical functionality and service consciousness,as well as builders of the program brand.Starting from the perspectives of practicality and service,hosts should delve into grassroots communities to understand audience needs,continuously enhance their professional qualities and comprehensive abilities,strengthen individual characteristics and style positioning,leverage new media technologies to broaden communication channels,and enhance teamwork and communication skills,in order to increase audience recognition and sense of belonging to the program and enhance the program's competitiveness and impact.

关 键 词：生活服务类节目 主持人 角色定位 

分 类 号：G222.2[文化科学]