竞争·转移·融合:社交机器人在战略传播生态中的卷入机制研究  

Competition·Transference·Convergence:A Study of Social Bots'Involvement Mechanisms in the Strategic Communication Ecology

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作  者:陈虹[1] 张文青 Chen Hong;Zhang Wenqing(School of Communication,East China Normal University)

机构地区:[1]华东师范大学传播学院,上海200241

出  处:《新闻界》2024年第11期72-85,共14页

基  金:国家社科基金重大项目“中国特色国际传播战略体系构建研究”(22ZDA087)。

摘  要:在当下复杂的国际秩序和格局中,战略传播生态呈现出复杂多元的特征,尤其是在社交机器人卷入其中后,由机器不间断生产的各类信息使精准化的认知操纵成为可能。本研究从竞争、转移与融合三个维度探讨社交机器人如何卷入战略传播生态。社交机器人卷入战略传播生态的作用机制主要包含三个层面:在竞争维度,吸引公众注意力,增强议程效应;在转移维度,推动议程转移和多元议程关系的互构;在融合维度,缩短议程滞后时间、构建关系网络。研究发现,议程融合不仅是在个体和群体间构建关系,更推动了公众的认知共情,从而实现文化融合。且社交机器人与国际政治间的嵌入关系愈加紧密,因此,在讨论社交机器人通过议程融合消除认知偏差的同时,本研究进一步挖掘社交机器人在构建战略传播生态中的作用,即其如何推动隐性议程网络与显性议程网络融合,构建战略传播生态的多元性。In the current complex international order and pattern,the strategic communication ecology presents complex and diverse features,especially when social robots are involved,and the various types of information produced by machines continuously make precise cognitive manipulation possible.This study explores the mechanism of how social robots are involved in the strategic communication ecology from three dimensions:competition,transferrence and convergence.In the of dimensions:competition,it attracts public attention and enhances agenda effects;In the dimension of transference,it promotes agenda shifting and the mutual construction of multiple agendas;and in the dimension of convergence,it shortens the agenda lag time and builds a network of relationships.It is found that agenda convergence is not only the construction of relationships between individuals and groups,but also the promotion of public cognitive empathy,thusrealizing cultural integration..And the embedded relationship between social robots and international politics is becoming increasingly closer.Therefore,while discussing the role of social robots in eliminating cognitive bias through agenda convergence,this study further explores the role of social robots in constructing the strategic communication ecology,i.e.,promoting the fusion of implicit and explicit agenda networks,and constructing the plurality of the strategic communication ecology.

关 键 词:社交机器人 战略传播 议程融合 卷入机制 

分 类 号:G206[文化科学—传播学]

 

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