Exploring Public Perceptions of Tourist Attractions Related to the Suzhou Section of the Grand Canal:A Perspective from Social Media Reviews and Semantic Networks  

作　　者：Wei Sheng Wang Lei Liu Jiayan(Proofread) 

机构地区：[1]Jiangsu Planning and Design Group Co., Ltd. [2]Jiangsu Provincial Planning and Construction Digital Engineering Research Center,Nanjing,P.R.China [3]Nanjing Institute of Geography and Limnology, Chinese Academy of Sciences [4]University of Chinese Academy of Sciences,Nanjing,P.R.China [5]不详

出　　处：《China City Planning Review》2024年第4期55-64,共10页城市规划（英文版）

基　　金：supported by China Postdoctoral Science Foundation (2022M710669);Natural Science Foundation of Jiangsu Province,China (BK20211371);Jiangsu Provincial Key Research and Development Program (BE2023799);National Natural Science Foundation of China (42371191)。

摘　　要：The Grand Canal in China,as a UNESCO World Heritage Site,has received great attention for the revitalization and utilization of its rich cultural heritage.Previous studies have predominantly focused on the tourism preferences and values of tangible and intangible resources while often neglecting a more holistic understanding of public perceptions.Analyzing public perceptions of tourist attractions helps clarify their evolving role in the cultural tourism market from the demand side.This study examined this issue based on complex network theory,social media reviews,and semantic network analysis.It identified hotspots in relevant reviews,examined the overall characteristics of the social cognitive image,and analyzed public perceptions through four types of semantic networks based on natural language processing.This study demonstrates a novel approach to policy implication in the regeneration and utilization of cultural heritage.

关 键 词：the Grand Canal cultural heritage public perceptions social media reviews semantic networks 

分 类 号：TU984.18[建筑科学—城市规划与设计]