文旅融合视域下城市语言景观优化路径思考——以江苏泰州为例  

Reflection on the Optimization Path of Urban Language Landscape from the Perspective of Culture and Tourism Integration—Taking Taizhou,Jiangsu as an Example

作　　者：姜维庆 潘勇 钱颖璐 JIANG Weiqing;PAN Yong;QIAN Yinglu(School of Foreign Languages,Taizhou University,Taizhou Jiangsu,225300,China)

机构地区：[1]泰州学院外国语学院,江苏泰州225300

出　　处：《文化创新比较研究》2024年第32期36-41,共6页Comparative Study of Cultural Innovation

基　　金：江苏省高校哲学社会科学研究项目“全球文化融合背景下中小城市公共标识语翻译现状及优化研究”(项目编号:2022SJYB2322);国家级大学生创新训练计划项目“文旅融合背景下城市语言景观优化路径研究——以泰州为例”(项目编号:202412917013Z)。

摘　　要：在文旅融合背景下,城市语言景观的优化显得至关重要。泰州作为历史文化名城,其城市语言景观的优化不仅有助于提升城市品牌形象和文化内涵,还能促进文旅产业的持续发展。该文旨在探讨文旅融合背景下城市语言景观的优化路径,以泰州市为例,分析当前城市语言景观的现状及存在的问题,提出针对性的优化策略和建议。该文首先概述了文旅融合对城市语言景观的影响,接着介绍了泰州市的文化旅游资源和语言景观现状,通过实地调查和文献分析,总结了泰州语言景观的特色与不足,提出了优化泰州城市语言景观的路径和措施,并展望了未来城市语言景观的发展趋势。In the context of culture and tourism integration,the optimization of urban language landscape is crucial.As a historical and cultural city,the optimization of Taizhou's urban language landscape not only helps to enhance the city's brand image and cultural connotation,but also promotes the sustainable development of the culture and tourism industry.This article aims to explore the optimization path of urban language landscape under the background of culture and tourism integration.Taking Taizhou as an example,it analyzes the current situation and existing problems of urban language landscape,and proposes targeted optimization strategies and suggestions.The article first outlines the impact of culture and tourism integration on the urban language landscape,and then introduces the cultural tourism resources and language landscape status of Taizhou.Through on-the-spot investigations and literature analysis,the characteristics and shortcomings of Taizhou's language landscape are summarized,and paths and measures to optimize Taizhou's urban language landscape are proposed.The future development trend of urban language landscape is also discussed.

关 键 词：文旅融合 语言景观 优化 文化内涵 规范性 协调性 

分 类 号：H004[语言文字—语言学] F592.7[经济管理—旅游管理]